Hi, I’m Matthew.
I’m a Brand Animist from Brooklyn (now in VT) and have been helping companies nurture ideas into businesses for the past 15 years. (I used to work under the name "Bruce Emil". It's a good story for a later date.)
As a Creative Director, Copywriter, Designer, and Strategist, I’ve worked with companies like Amazon, Urban Outfitters, Target, Steve Madden, Caleres, Paper Magazine, and Betsey Johnson, to name a few.
I’ve created brands from scratch that have grown exponentially and revitalized brands that were left for dead. Throughout my career, there have been several principles and practices guiding my work...
MORE THAN ANYTHING ELSE, I BELIEVE BRANDS ARE ALIVE.
And, like all organisms, their destiny is encoded in every cell. A brand’s logo, the motherlode of its genetic information, is also its Rosetta stone. It can be used to decipher the conditions needed for robust expression and survival. When these notions are embraced, the mystery behind success dissipates. Our work becomes simple: tend to the path dictated, stay out of the way.
WHEN WE IDENTIFY OUR DESIRES, MANIFESTATION BECOMES A LIGHTER LIFT.
There is no greater gift than knowing what you like, for in doing so, you can orient towards another’s needs. I consider myself a professional collaborator. The relationship I establish with every client engenders an honesty in the expression of their vision.
WORKING TOWARDS A COMMON GOOD TENDS TO YIELD THE GREATEST HARVEST.
I practice what I call “Heart-Centric Design” - a deeply empathic approach to the creative process. By immersing ourselves in the customer experience, specifically the more challenging conditions they may face, we develop a heightened sensitivity to the needs we are in service to. The most salient ideas are often in alignment with the more altruistic path, as creation and healing go hand in hand.
I’m at a point in my life where I can say, “I’ve done a few things.”
I’ve created brands worth millions.
I’ve designed product that sells millions of units.
I’ve fostered communities around a multitude of creative endeavors.
What I’ve learned from all of it is this: NO IDEA IS IMMUNE TO INNOVATION.
Nor is any item or industry.
When conventional wisdom tells us otherwise, rich opportunity awaits.
I’VE HELPED COMPANIES ACHIEVE THINGS THEY DIDN’T THINK WERE POSSIBLE.
I’d like to do the same for you.
Let’s connect. We can ask your brand what it wants.