Bachelor of Science in Business Administration

MANAGER

Developed and executed a community roadmap for an officially	specializing in online growth strategy and Feb 2019 - Present	licensed MLB video game (MLB 9 Innings), and increased	studio/lifestyle	product	photography   for
engagement by 150% and reach by 225%. Successfully launched a	social   media	advertising, catalogs   and new social media platform for the MLB 9 Innings community, and	e-commerce.
grew the Twitter profile from 0 to 7,700 followers. Became the face of the game and a point-of-contact for all users in the community.
Created and hosted the official live stream for MLB 9 Innings.
Analyzed and reported metrics and KPIs to the CEO and the Director of Production.

Conducted market research with CMO leading to website
PHOTOGRAPHER	overhaul-- increasing conversion rates by 1%. Implemented SEO
Mar 2016 - Feb 2019	strategy and managed SWOT analysis. Created an environment for	•	GOOGLE ANALYTICS INDIVIDUAL
lighting, shooting, and editing of ecommerce photos, and creative	QUALIFICATION
photography for their 2018 catalog.	•	SEARCH ENGINE OPTIMIZATION

COORDINATOR

Lead and oversaw the 'Show What You Got' campaign with increasing	•	SOCIAL MEDIA STRATEGY
PHOTOGRAPHER	Instagram followers 2,100% and Facebook likes 2,150% in a span of	•	EXPERTISE IN INSTAGRAM, FACEBOOK,
May 2012 - Mar 2014	two months. Co-created #ImProof social media video campaign to	TWITTER, YOUTUBE, DISCORD, TWITCH,
raise awareness of health benefits of vaping vs smoking. Captured	REDDIT, & TIKTOK
product photos used in advertisements and sales collateral.	•	CAPTURE ONE; 5 YEARS EXPERIENCE
•	PHOTOSHOP; 6 YEARS EXPERIENCE

SPECIALIST

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Paulo Manlapaz: MANAGER in Norwalk, CA

Paulo Manlapaz

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CALIFORNIA STATE UNIVERSITY