Brand Asset Communicator/Digital Brand Strategist

? Digital Asset Management: Managed and performed routine audits to maintain data integrity for over
200 points of metadata to facilitate growth on the online retailer landscape. Tools: OMNIPIX website,
Outlook. Initiated the process of introducing new products to the database on a quarterly basis for
seamless integration to the e-Commerce field.
? Website Administration: Worked alongside website developers to develop and maintain BBU's Point of Purchase asset ordering site to maintain brand awareness on a national scale. Tools: PopShop Website,
Excel, Outlook. Oversaw over 10k individual orders to support marketing campaigns for over 81k Brand
retailer materials.
? Coupon Coordinator: Supported an annual average of 120 - 200 marketing campaigns by targeting
prime demographics by creating GS1 data barcodes for national level coupons. Tools: NCH Marketing
LAUNCH, Outlook. Investigated 5 counterfeit coupon efforts that saved BBU over $10k.
? Vehicle Graphic Coordinator: Managed BBU's brand assets to develop vehicle decals and increase
brand awareness on a national scale, averaging 300 - 500 orders annually. Tools: Excel, PDF, Outlook.
Oversaw the development of 4 vehicle brand decals, Sara Lee/Alfaro's Artesano, Taki's, and Bay's
English Muffins.

• Digital Marketing Strategy Consultation: spearhead campaign management and consumer insight to increase unique visitors, time spent on website, and brand loyalty.
• Social Media Marketing: drive brand awareness with an agile approach to Facebook, Instagram, and Pinterest posts. Manage platforms to multiply impressions, comments, and link clicks.
• Content Creation: craft optimized content that reduces bounce rates while growing social sharing and search engine rankings.
• Email Marketing: nurture consumer relations with branded communications that raise open rates,
expand email list growth, and generate higher email sharing rates.
Tools Used: WordPress, Facebook, Instagram, LinkedIn, AdParlor, Hubspot, Canva, Mailchimp, Bitly,
Unsplash, Pexels, Google Analytics and more.

Freelance Digital Marketing Strategist and Content Creator

Find out detailed information about Janiyah Kirby, Brand Asset Communicator/Digital Brand Strategist 

Janiyah Kirby: Brand Asset Communicator/Digital Brand Strategist

Janiyah Kirby

Bimbo Bakeries USA

The Guerrilla Muse