Director of Marketing

•Championed and implemented an international authorized dealer program and merchandising initiative to more than 35 global
markets generating $500K in sales.
•Directed all trade events and consumer event activations, including the NAMM Show and onsite retail activation programs for
audiences of 100K+ generating more than 10,000 new leads.
•Guided the global marketing strategy of all Kyser new product introductions over internal creative team and multiple agency
partners.
•Oversaw the development and rollout of Kyser's first brand guidelines, including media strategy, creative and copy direction,
video production, social media and email marketing, product packaging and retail merchandising.
•Guided the branding and buildout of Kyser's third-party brand stores, including global Amazon presence, in five international
markets generating more than $500K in 2020.
•Led the buildout and launch of new brand website and digital experience, including enhanced, interactive product finder.
•Developed and managed Kyser's ongoing artist and influencer endorsement programs, expanding reach to more than 250 active
influencers.

•Created and implemented incentive and audience development plans, increasing subscriber sales and donor and engagement
by 11% YOY.
•Guided the artistic direction and rollout of all creative, including sponsorship decks, video content, media plan, and VIP
communications to generate $2M+ in revenue and in-kind funding.
•Led, negotiated and fulfilled all sponsorship, venue and media partnership activations generating $350K in sponsorship and in-kind service.
•Established and implemented a comprehensive online analytics program across all digital platforms, increasing web traffic by
200% YOY.
•Oversees all brand creative and messaging across all print, onsite and digital marketing collateral, including email and social
media segmentation.
•Manages marketing activation and production strategy for more than 20+ large-scale and community events annually.

Chief Marketing Officer

•Championed and executed content and e-commerce marketing strategies across all brands.
•Guided voice and search-optimized content across all channels, including product pages and blogs.
•Conceptualized, directed and tracked branded video and social media strategy to more than 500k collective subscribers,
increasing social following by 15% YOY.
•Successfully implemented and sustained agile project management platform to align functional leads.
•Strategized and created all editorial collateral for digital and retail promotion.
•Aggregated and micro-segmented target email lists based on consumer interests and consumption.
•Managed more than 20 high-profile trade shows and retail event activations with artists and key cultural influencers resulting in activation of more than 30K new leads.

•Conducted 100+ user analysis/marketing segmentation studies via direct interfacing with dealers/stakeholders.
•Managed and evaluated third-party agencies in establishing timelines and executing all creative and corresponding deliverables.
•Created curriculum architecture and conceptualized the aesthetic and voice of Academy video series and photography.
•Managed the creation and population of Academy content and surrounding assets (writing, editing, research, etc.).
•Administered all interdepartmental communication and retail rollout to 5000 retail sales individuals in 72 global markets, and digitally tracked individual user progress.
•Led all keynote speaking engagements regarding rollout to key dealers and end-users.
•Oversaw the planning and execution of auxiliary pro audio Fender retail marketing campaign launches, including Fender In-Ear
Monitors, Major League Baseball guitars and apparel, Fortis speakers, etc.

Marketing/Digital Program Manager

•Conceptualized brand voice for new consumer-facing Fender 2.0 website, including product and series pages, FMIC Buyers'
Guide, and optimized SEO descriptions.
•Oversaw all content strategy, product launch deliverables and copywriting team.
•Collaborated with design, development and marketing teams to ensure consistency with brand standards across all platforms,
including product packaging and visual merchandising materials.
•Contributed regular Fender Forum posts on trending gear and educational articles for Fender News/Fender University.

Manager of Editorial Content

•Independently managed global stable of freelance writers and photographers.
•Conceptualized and packaged industry news and reviews within the jazz, blues and indie music sectors for monthly print and digital editions.
•Concepted and executed brand experience at global events, including Lollapalooza, the Chicago Jazz Festival and SXSW.
•Increased online ROI through social media strategy and scheduling.
•Supervised reporting, design, advertising and editing for all DownBeat Special Sections.

News and Special Sections Editor

Find out detailed information about Hilary Brown, Director of Marketing in Denver, CO

Hilary Brown: Director of Marketing in Denver, CO

Hilary Brown

Kyser Musical Products

Chicago Sinfonietta

Chicago Music Exchange

Fender Musical Instruments Corporation

Fender Musical Instruments Corporation

Maher Publications

Northwestern University, Medill School of Journalism