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Design - Graphic

Graphic Designer

I design for the digital space to facilitate a connection between brands and the people that love them. I have cultivated this ability over 3 years of experience spanning digital design, e-commerce operations, and content marketing. The core of my work is translating creative ideas into compelling brand communications using a range of programs in my design and marketing toolkit. I aim to make intentional design thinking choices that are fed by an insatiable curiosity to further develop visual narratives and holistic brand storytelling across channels, media, and customer experiences.

Some things that get me excited are stories, spending time outside, music, connecting with others, and tortoises.

I am currently based in Los Angeles, 90026.

Facilitated a discovery process with the client to imagine a new brand identity for On The Edge in May of 2020. Now directing brand development by focusing on three pillars: On The Edge, Playing to Win, and Winning Together. Manage ongoing development of a new digital identity for On The Edge, guided by these three pillars. Coordinate between the client, agencies, and web developers to bring key concepts to life, from ideation to implementation. Set timelines for project milestones and assist parties involved in achieving deliverables on schedule to launch ontheedge.com in September 2022.

Digital Designer

Coordinated new & seasonal integrated product launches for Sun Diego’s 60+ e-commerce brands. Owned e-commerce inventory workflows: from generating merchandising reports to managing + uploading all new product data to Shopify and each of the steps in between. Utilized Shopify integrations (Matrixify and Stocksync) to manage products and automate new product collections. Designed 2-3 digital visual assets for web/social and 1-2 marketing emails each week using Adobe Photoshop, Illustrator and InDesign. Sun Diego's e-commerce sales grew >200% from July 2021 to July 2022.

E-commerce Coordinator

Developed promotional marketing strategies across social, print, digital, and in-store. Scheduled paid social advertisements on Facebook and Instagram; experimented with A/B testing + retargeting. Designed user interface for an e-commerce site functioning to manage ship-to-home orders and Gorge Greens local Porch Drops. Engaged in local community to inform others about the health benefits of microgreens and offer samples at in-person tabling sessions. Marketing consulting resulted in a growth in Gorge Greens Porch Drops subscriptions and increased brand awareness.

Marketing Consultant

Designed static graphics for All Good's August 2019 ingredients campaign in Adobe Photoshop and Illustrator. Collaborated with agency partners to create motion graphics for AlterEco's "Alliance for the Amazon Coalition" campaign. Created cross-channel promotional marketing designs for local B2B partners and packaging designs for All Good's presence at the B Corp Champion's Retreat. Overhauled and updated Storemapper application with 1,000+ retail locations, sorting retailer data in Microsoft Excel and integrating into the Storemapper interface.

Marketing Intern

Organized layout design for Gianfranco Lotti's 2018 / 2019 Collection and SS19 Collection commercial (B2B) catalogs. Performed product photo retouching in Adobe Photoshop to visualize new product line variants for Gianfranco Lotti’s 2018/2019 and SS19 Collections. Ideated + designed five micro-storytelling pieces (visuals + copy) for the brand's social media channels. Participated in a bi-weekly seminar to discuss key takeaways from the international internship experience and better understand differences in the Italian vs. American workplaces.

GIANFRANCO LOTTI RETAIL S.R.L. logo International Marketing Intern

Find out detailed information about Lyle Bryson, Graphic Designer in Los Angeles, CA

Lyle Bryson: Graphic Designer in Los Angeles, CA

Lyle Bryson

On The Edge

Sun Diego Boardshops

Gorge Greens

All Good

Gianfranco Lotti

California Polytechnic State University - San Luis Obispo