(Full-time)
• Launched website for brand, coordinating with internal and external stakeholders
• Doubled conversion rate by optimizing website and digital marketing channels,
including digital media, landing pages, website properties, and merchandising
• Orchestrated website development agency to maximize hours and deliverables
• Investigated competitive sites to uncover industry trends and best practices
• Centralized a mobile-first experience, with 75% of traffic coming from mobile
• Formulated and initiated customer service strategies

eCommerce Manager

(Contract)
• Merchandised and owned Magento website to boost sales
• Optimized user experience with customer service and Hotjar
• Collaborated with external website development agency
• Updated imagery, information, videos, and copy for all SKUs
• Provided insights using Google Analytics to hand off key data sets

eCommerce Coordinator

(Contract)
• Sent emails to 110,000 customers and reported KPIs on revenue
• Edited product information and copy to meet branding guidelines
• Produced website and email assets through collaboration with an external agency


• Performed product uploads for 1,500 SKU uploads across three teams
• Assisted in training team members on Shopify functions

eCommerce Specialist

• Introduced company SEO program and boosted rankings 10-25 listings
• Measured and tracked the company's weekly KPIs to measure growth
through sales, traffic, content marketing, social media, and organic search
• Increased open rate by 10% and click-through rate by 20% with weekly newsletters
• Composed 10+ editorial articles for the target audience on skincare
• Audited brand platforms across varying industries to enhance product


volunteer

Marketing Intern

• Voted in weekly budget committee to allocate funds from 10,000 students
• Evaluated and confirmed financial requisitions for 60+ clubs
• Led conversations to educate club officers on finance processes
• Built standards for the team without training from predecessors
• Planned engaging team building activities that shaped team dynamic

Executive Treasurer

Find out detailed information about Dallas Lorimer,  

Dallas Lorimer:

Dallas Lorimer

Imayla Beauty

Erno Laszlo

innisfree at AmorePacific

Le CultureClub, Brooklyn

FIT Student Government Association

Fashion Institute of Technology