Over twenty years of integrated marketing and business management experience including: strategic marketing planning;
omnichannel business development and P&L management; 3rd party online sales and business growth; multi-channel digital
marketing; CRM, database marketing and loyalty program management; traditional marketing communications, public relations
and corporate communications; agency/client service; product management, merchandising, channel development and
effectiveness; customer service business management
?    Multiple industries including: telecommunications, technology, fine jewelry, footwear, automotive, retail
hardlines/softlines
?    12-years of technology and telecom experience
?    15-years of retail experience including retail chains over 1000 locations
?    Omnichannel business development and P&L management - including +300% growth in first year; +2000% growth in 3
years
?    Budget management in excess of $40M
?    Mix of b-to-c and b-to-b; Fortune 500 and start-up experience
?    President's Club Award Winner and President's Award for Service Excellence Winner

Member of senior executive leadership team responsible for all marketing and ecommerce business management for the company including: integrated marketing planning and execution; ecommerce business/P&L management of shoesensation.com
and all 3rd party selling channels; in-store signage and visual merchandising; leadership of customer service organization.
?   C-level reporting structure with weekly accountability for board of directors reporting and metrics
?   Developed omnichannel business from ground level to multi-million dollar channel - generating over 10% of total
company revenue in year 3. Business growth sustained overall company viability during Covid-19 brick and mortar shut-
downs in 2020.

Sr Vice President, Marketing and Ecommerce

Core responsibilities included: evolution of digital marketing across all digital channels; CRM and loyalty marketing program
development and management; mass advertising media strategy and execution; TV and print brand strategy and production; in-
store promotions and events; public relations.
?   Served in a leadership role to drive all digital marketing initiatives and further evolve the company's omnichannel
business. Task force significantly reduced traditional marketing spend, doubled customer file in 2-years and produced
triple-digit online business growth during tenure.
?   Member of the company's executive leadership team which included daily C-level interaction and board-of-director
presentations.

Vice President, Marketing

Business unit marketing leadership roles for Fine Jewelry and Automotive business units.
Sr Director Marketing, Fine Jewelry
?   Served as fine jewelry business unit CMO for both Sears and Kmart retail formats/
?   Responsible for all marketing and online business management across various marketing channels to align with business
unit P&L. Work included extensive CRM initiatives as part of SHC's flagship "Shop Your Way" loyalty program
? Business unit one of 2 remaining units in organization generating positive EBITDA during tenure
Director Marketing, Automotive
?   Led all strategic planning efforts for Kmart automotive assortment in 1000+locatiaons nationwide
?   Managed all consumer local integrated marketing planning and programs for 800+ Sears Auto corproate and franchise
stores
?   Responsible for b-to-b marketing strategy and tactics supporting the Sears Auto Commercial and Franchise businesses

Sr Director/Director, Marketing

Sr Manager Local and Retail Marketing
? Responsible for the development and execution of all localized and competitive response campaigns designed to position company against key competitors throughout the company's 33-state footprint.
Group Manager, Small-Mid Business Markets
?   Responsible for small to mid business customer local marketing efforts including: competitive threat analysis,
opportunity prioritization, CRM/lifecycle marketing and b-to-b brand management.
Retail Markets Marketing and Channel Development Manager
?   Responsible for all store program and marketing development as well as offer and product management for the direct
retail channel including real estate development, product and store launches, vendor relations, design and merchandising strategy

Sr Manager Local and Retail Marketing/Group Manager Small-Mid Business Markets

Responsible for strategic account management on the Qwest Retail and Local Markets accounts including: client relations, media
planning, core team leadership, creative development and budget management.

Brand DIrector

Director of Retail Marketing
?   Responsible for all marketing and merchandising strategy, sales communications and retail promotions for the Sears
Brand Central wireless phone kiosk business within 107 Sears locations.
Director of Marketing and Product Management
?   Responsible for all marketing and corporate communications strategy and portfolio product management of all voice and data enterprise and consumer solutions.

Director of Marketing and Product Management/Director of Retail Marketing

Two marketing manager positions included the following responsibilities:
?   Corporate brand development and management of all external communications including PR, TV spots, video
production, executive presentations, investor relations conferences and trade shows
?   Management of creative development, production, budget, media strategy and planning for all b-to-b print and digital
marketing
?   Development and content management of corporate website and intranet


Consulting Assignments, Chicago IL

Corporate Communications Manager/Enterprise Business Marketing Manager

?   AT&T - Developed customer segmentation and marketing strategy to address underperforming markets
?   General Mills - Functioned as sales promotion agency to develop co-marketing strategies with Chicago-area supermarket
chains
?   Gillette - Conducted sales data analysis with a major Chicago supermarket chain to develop sales promotion and merchandising strategy across multiple product lines
?   Targetbase Marketing/MARC Group - Served as account manager at database marketing agency on Honda and Acura
brands

Student Consultant

Left position to pursue Master's Degree full-time
?   Account management of all promotional in-store visual marketing for Sears Home Improvement, Brand Central and Automotive departments

Account Manager

Find out detailed information about tara krull,  in Louisville, KY

tara krull: in Louisville, KY

tara krull

Shoe Sensation, Greater

Shoe Carnival

Sears Holdings

Qwest

McClain Finlon Advertising

Univance/Tranzact

Qwest

Northwestern University

Schwarz

Northwestern University

Saint Mary's College