Senior Media Analyst

Clean, manipulate, and analyze large datasets in Excel & SQL. Lead client-facing report activities
to advise and drive media strategies through actionable data-driven insights.
? Automate data transformation and streamline reporting process through business intelligence
tools for live campaigns. Create and maintain dashboards to provide weekly updates of relevant
KPIs and visualizations to support campaign monitoring and optimizations.
? Stay well-versed in digital marketing tools and trends. Support business pitches with research and data supports. Train an associate media analyst and interns.
? Design measurement plans for traditional and emerging media, set up campaign tracking, and conduct ad-hoc research.
Advanced Tech Skills& Tools: Google Analytics, SQL, R, Tableau, Datorama

? Analyzed data from multiple channels including internal data department, Google Analytics, and social media channels to improve campaign performances.
? Planned and implemented marketing campaigns for new TV shows and movies via online and
offline platforms including social media, influencer collaboration, email marketing, media buy, and offline events. Built and maintained relationships with content providers and influencers.
Advanced Tech Skills& Tools: Excel, Google Ads, Facebook Business Manager

Social Media Manager

? Composed investment proposals for upcoming projects. Built and maintained relationships with stakeholders.
? Conducted research and data analysis for project packaging. Prepared company portfolio for PR
inquiries.
LEADERSHIP EXPERIENCE

Marketing and Communications Coordinator

Built content calendars. Managed 20+ freelance writers. Maintained and cultivated relationships
with influencers.
?   Generated content on Facebook, Weibo.com, WeChat, and other social media platforms.
CHIHUO gained 80K+ followers in one year. Conducted marketing campaigns for more than 20
restaurants.

Editor in Chief

Find out detailed information about Yujun Wang, Senior Media Analyst in Los Angeles, CA

Yujun Wang: Senior Media Analyst in Los Angeles, CA

Yujun Wang

PETROL Advertising

LeEco US

Orb Media Group

CHIHUO Inc

University of International Business and Economics

University of Southern California