Associate Director Digital Marketing

Lead strategy, execution, and optimization for all Marketplace digital marketing initiatives with $25M+ budget for platforms such
as Amazon, Walmart, Wayfair, Costco, Home Depot, Sam's, Target, Macy's and Overstock
*   Responsible for managing the P&L, developing annual marketing plans and Go-To-Market strategy for new products.
*   In the past year, by implementing new strategies, Y/Y ROAS for Zinus.com by 450%, for Amazon by ~100% and Wayfair by
85%. The total sales were up 96% from the forecast, with Amazon sales up 118% and Wayfair sales up by 147%
*   Successfully strategized and executed campaigns for Amazon Live, Amazon OTT and 4-Star program. The products
showcased in Amazon live grew 187% in sales MoM
*   Hands-on experience on Sponsored products, Sponsored Brands, Other media campaigns for Costco, Wayfair, Overstock,
Target, Sam's Club and Home Depot
*   Manage promotions on Zinus.com on digital channels like paid search, affiliate, display, SEO, paid social, email and shopping
*   Created customized weekly and monthly dashboards for the C-suite executives using PowerBI and Excel
*   Recruited and mentored 5 superstar marketers to create a high-performance team to execute campaigns flawlessly
*   Proficient in various analytics tools such as Google Analytics, Omniture, Stackline, Kenshoo, Klipfolio, PowerBI and Excel
*   Identifying and recruiting strategic partners and agencies, negotiating contracts and point-of-contact for all external partners

Manage Affiliate, TV, Radio, Out-Of-Home (OOH), Cinema, Connected TV, Mobile and Display campaigns from strategizing,
financial planning and budgeting, promotion planning, and execution with a focus on conversion and ROAS optimization
*   Responsible for new partner marketing initiatives from finding new opportunities with partners such as (T-mobile Tuesday and Kaboom), to analyzing the opportunity viability, contract negotiation, Goals/KPI setting, seamless internal and external
execution, and performance measurement
*   Grew the Y/Y Affiliate revenue to positive 24% from negative 48% within 8 months with strategic planning and partnerships
*   Led the T-Mobile Tuesday activation thrice which resulted in 400K app installs and 200K new customers registrations
*   Conceptualized, and optimized ATL (TV, Radio, OOH and Cinema) campaigns, which increased the Brand recognition by 8%
*   Recruited external agencies to coordinate, set up, and deliver creative assets for all owned tactic campaigns.
*   Proficient in various SaaS, analytical and PM tools like Adobe Omniture, Google Analytics, Power BI, Vertica, Tune, Jira,
Impact Radius, Workfront, Excel to analyze top industry KPIs such as CPA, ROAS, ROI, and LTV
*   Worked with the merchandising and creative team to develop a go-to-market strategy for new products
*   Fostered long-term relationships with various affiliate partners, clients, and agencies

Digital Marketing Manager

Clients: eBay
*   Responsible for developing marketing strategies and managing campaigns for Fashion and Home & Garden categories
*   Strategized and executed 2015 holiday marketing campaigns across website, mobile, email, social media and print
*   Developed new email strategy for Fashion users based on A/B testing results. Projected 4% increase in user engagement
*   Prepared campaign reports based on performance metrics analysis and optimized the campaigns based on results
*   Studied the competitive digital landscape and developed an integrated 2016 social media strategy for the whole portal
*   Managed partnership with several digital and traditional publishing channels to increase the reach of the campaigns
*   Effectively managed campaigns across multi-functional teams, external vendors, and agencies


(917) 318-8841   himanshi.mittal@gmail.com   linkedin.com/in/himanshimittal

Digital Marketing Consultant

Clients: Reckitt Benckiser, Dabur, ITC, ITC Hotels, Max Healthcare, Airtel and Maruti
*   Led formulation of digital and social media strategy and implementation of creative ideation for the brands across traditional
and digital media
*   POC for the agency for smooth operations across teams such as creative, social media, client servicing, technical and finance
*   Collaborated with Reckitt Benckiser's global brand teams of Durex, Dettol, Veet, Vanish, Mortein and Strepsils to customize
social media campaigns for Indian audience and simultaneously maintaining the global brand essence
*   Led the business development team involved in Digitas' client acquisition strategy across verticals and regions in India
*   Initiated digital media for Dabur, one of the largest CPG companies in India, and led the promotions for 17 brands and 3
web portals across 5 categories - hair, skin, food, home and health
*   Led the CRM loyalty program for ITC and streamlined the processes which reduced the redemption turnaround time by 20%
*   Major websites: Realfruitpower.com, Liveveda.com, DaburDentalCare.com, MyBeautyNaturally.com

Fashion and You.com, India's leading fashion retail e-commerce portal (Gurgaon - India)   Jul 2012 - Aug 2012
Marketing and Strategy Intern
*   Responsible for strategizing and executing digital promotions for user segments based on market research and data analysis
*   Used AdWords and FB ad platform to execute re-targeting campaigns to drive traffic to the website

Account Director - Client Servicing and Business Development Head

Clients: Vodafone Spain
*   Responsibilities included project planning, team management, client engagement, feasibility study and risk analysis
*   Managed a team of 25 members across 3 geographical locations and brought in 3 projects from key clients - Vodafone Spain,
EMC Spain and Vodafone Italy; Was awarded for "Effective Team Management"
*   Developed Effort Tracking Tool, which reduced tracking time by 20% and estimated billing hours with 98% accuracy
*   Awarded "BEST TIBCO TEAM" by client for delivering defect free product within 80% of the estimated time

Senior Team Leader

Clients: Vodafone UK
*   Responsible for high level designs and development of TIBCO services
*   Won award for "Excellent Professional Ethics" at the global organizational level
*   Worked at the client side to understand client requirements, gather data gathering and establish long-term relationship
*   Worked on the complete SDLC - product architecture, designing, TIBCO programming and testing

Software Developer and Designer

Worked for the development of the software known as Third Party Administration Management System (TPAMS)

Software Developer

Find out detailed information about HIMANSHI MITTAL, Associate Director Digital Marketing 

HIMANSHI MITTAL: Associate Director Digital Marketing

HIMANSHI MITTAL

Zinus

Snapfish

Accenture

DIGITASLBI, Digital Advertising Agency

IBM India Private Limited

Accenture

Alankit Tech Ltd

Asian Institute of Management

Apeejay College of Engineering, Maharshi Dayanand University