Associate Site Merchandising Manager, Full-Time

Develop and implement site strategies that improve customer engagement and conversion across all
platforms via data analytics.
?   Analyze site metrics and related data to identify opportunities to improve merchandising and the customer
experience, formulating concrete roadmaps to drive measurable change.
?   Manage the sourcing and maintenance of accurate, approved, and up-to-date product content, which
includes: product specifications, imagery, copy, pricing and rich marketing content.
?   Ensure customer experience is seamless throughout the funnel through set-up and maintenance of product
pages, category pages, cross-sells, site search and more.
?   Optimize content per SEO, tagging, keyword and navigation best practices.
?   Lead site operations and merchandising strategy and conceptualize new site features that improve the site
experience and performance.
?   Partner with creative & marketing to ensure the site communicates key messages, aligns with campaign
creative, and highlights seasonally relevant merchandise.
?   Thoroughly understand competitive landscape primarily focused on navigation, search, customer
experience, and driving roadmap priorities to incorporate into the business.

?   Influence and collaborate with Omni Buyer on promotional pricing strategies (i.e. POS, specials and permanent markdowns).
?   Develop digital marketing strategies including emails, banners & browse media ads (BMAs) with linking to drive digital performance.
?   Drive monthly marketing tactics (i.e. product listing ads (PLAs) and Affiliates) and coordinate with marketing partners to develop recommendations for search and affiliate marketing asks to vendors.
?   Test site experience to ensure strategy is accurately supported across multiple platforms (i.e. desktop versus mobile).
?   Identify and react to industry trends and market competition to maximize digital opportunities.
?   Develop pre-season site merchandising vision in partnership with the site merchandising team.
?   Lead dialogue with Digital Director and to ensure consistency and best in class attribution standards that
support marketing needs/reporting.
?   Collaborate with the site merchandising team for execution on site management and product performance
to maximize sales, reduce returns and increase conversion rate. (i.e. optimizing search terms and creating business driving promotions).
?   Provide monthly and seasonal input to the omni buyer to influence future merchandising strategies.
?   Attend monthly and seasonal market buys in order to influence and help curate the best online assortment
based on past performance and analytics.
?   Manage and lead a team of 6 Digital Assistant Merchants and Digital Merchandise Assistants in the execution of pricing strategies and marketing tactics as well as the sample procurement and digital product
page turn in process.

Tactics/Site Execution Manager, Full-Time

Drive content marketing strategy, planning, and execution for $1.2B annual RTW business utilizing key
marketing channels including but not limited to Direct Mail, Mobile, Search Engine Marketing (SEM),
Email/Customer Relationship Management (CRM), Social, Affiliate and Digital Display.
?   Leverage data analytics to track key performance indicators (KPI's), optimize, and make data-driven
recommendations to senior leaders and stakeholders.
?   Collaborate with cross functional partners to develop and execute impactful and cohesive brand marketing
strategies to attract media attention with in-store and online events and promotions.
?   Actively participate and generate marketing ideas throughout the campaign planning process.
?   Build strong collaboration with merchants and the Fashion Office in order to understand the key
merchandising initiatives/fashion trends and big ideas internally as well as throughout the competitive
market, unearthing opportunities to elevate and differentiate our brands.
?   Oversee marketing budgets, working closely with cross-functional counterparts to monitor, forecast and adjust spend throughout the year as needed.
?   Partnered with cross-functional partners to plan, curate and execute digital experiences that helped drive an
additional $12 million to my businesses annually.

Content Marketing Manager, Full-Time

?   Communicate daily with vendors via telephone and email regarding purchase orders, merchandise ship and cancel dates, allocations, problem solving, etc.
?   Coordinates with the Marketing team and Fashion Office to assist in the submission of appropriate
merchandise selections and message direction for emails, updating the website, and external advertising.
?   Closely follows the Fashion Production Schedule deadlines to ensure tasks are being completed in a timely
and efficient manner creating a more seamless workflow process.
?   Work closely with cross functional partners such as the project management, copy, site merchandising and studio team to ensure that the product page is meeting all requirements to go live.
?   Organize reports and recaps results on projects for upper management on a weekly basis.

Digital Merchandise Assistant, Full-Time

Managed a $1.3 Million store with the implementation of exception customer service leading to a 20%
expansion in customer base.
?   Executed the business strategy for facility; supported the team to achieve overall store earnings by driving
top line sales.
?   Assisted the corporate visual merchandising team monthly to plan and execute a refreshing visual layout to be delivered to all stores nationwide.
?   Analyzed weekly and monthly strategy reports to determine business trends and made smart, well
thought-out business recommendations to leadership.
?   Conduct mapping/planning of merchandise flow for new product placement where favorable in order to
drive optimal sales. Design/create visual displays to ensure the store experience is interactive and engaging.
?   Responsible for time and attendance and payroll for 15-20 employees, opening and closing the business,
auditing store books, and managing store supply order.

Assistant Store Manager, Full-Time

Find out detailed information about Sabrina Phiavilayvong, Associate Site Merchandising Manager, Full-Time in Bordentown, NJ

Sabrina Phiavilayvong: Associate Site Merchandising Manager, Full-Time in Bordentown, NJ

Sabrina Phiavilayvong

Macy's

Macy's

Macy's

Macy's

New York & Company

Rowan College at Burlington County

Southern New Hampshire University