Product manager / E-Commerce- API / SEM / SEO / PPC

Technical skills

Supported all technical aspects of our E-Commerce API and onboarding needs of
client teams as liaison between tech. support, internal sales, Marketing and outside clients developers and vendors.

Managed the Companies 75K monthly PPC ad spend and strategy reworked the bidding strategy and increased conversions by 25% in less than 3 months

Developed KPIs for inbound traffic to assess ROI and health of our SEM
strategies

Conducted A, B testing to evaluate UX / UI changes informed by data

Wrote Agile method user stories to improve on our UX / UI and features for our
E-Commerce clients.

Managed the companies Google Analytics and sales funnel development and tracking

Worked internally to keep the companies executive team up to date of current
E-Commerce status' and activities in person and via custom reports I developed

Supported all live E-Commerce API Integrations post the integration / onboarding
stage.

Oversaw and worked hands-on with all aspects of technical SEO / SEM / PPC.

Working knowledge and developed understanding of a wide range of software
and web based technologies and infrastructure including but not limited to:

HTML5 / HTML, CSS, Javascript, API integrations and general interconnectivity
of software systems and applications, MySQL and general db infrastructure and
methodologies, Php, FTP, PCI Compliance and general Security techniques and procedures.SEM / SEO strategies, techniques and organic best practices.
Google analytics, Google adwords, Search engines in general
Vertically integrated workflow solutions, Adobe CS
Zoo Printing

Technical skills

Lead team members in client E- Commerce API integrations and technical SEM / SEO and PPC

Developed the projects E-COmmerce Roadmap

10 years experience managing the day-to-day activities of a busy affiliate E
Commerce website program, including up to 10 full time employees.

Setup, support and manage over 4,300 fully integrated E Commerce websites for
online sales.

Lead team member's in E-Commerce and inbound marketing strategies.

Developed projects to a successful profit stream of approx $2.8 million a year.

Performed live demos ranging from sales, support to training on SEM and SEO and PPC for brand development.

Act as liaison between tech. support, internal sales and outside clients
developers and vendors and our internal print production teams.

Train and support on General Printing knowledge and techniques.

Train and support on HTML, CSS and general website coding languages.

Liaison with larger clients implementing custom middleware applications utilizing
API connections through REST API. Agile methodologies.

Work hands on with development teams to design, build and implement custom
e-commerce systems and accompanying workflow software solutions for printing
companies.

Oversee the day to day operations of the departments tech. support help desk.

Planned and executed major upgrade cycles ranging from basic settings changes
inside of proprietary solutions to whole system switch outs from one solution to another.

Working knowledge and developed an understanding of a wide range of software
and web based technologies and infrastructure including but not limited to:
HTML5 / HTML, CSS, Javascript, API integrations and general interconnectivity
of software systems and applications, MySQL and general db infrastructure and
methodologies, Php, FTP, PCI Compliance and general Security techniques and procedures.SEM / SEO strategies, techniques technical application and organic
best practices.
Google analytics, Google adwords, Search engines in general
Vertically integrated workflow solutions, Adobe CS

Product Owner / E-Commerce

Find out detailed information about Peter Ralles, Product manager / E-Commerce- API / SEM / SEO / PPC 

Peter Ralles: Product manager / E-Commerce- API / SEM / SEO / PPC

Peter Ralles

4Over Printing LLC

SEO and PPC