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Brand Manager (PT)

Business Management bachelor from Universidad de Chile and MBA candidate at UCSD. Extensive sales and trade marketing experience in Chilean industry-leading companies. Committed, versatile, and teamwork-oriented leader. Creatively contributed to organizations by managing key accounts, negotiating annual business contracts, and preparing successful annual sales and marketing plans, by strategically using market analysis.

Teaching Assistant for Managerial Economics, Full Time MBA course.

Teaching Assistant

• Created new Landing Pages and SEO content through Google Analytics 360.
• Developed marketing productivity and redesign projects that are now in the process of implementation

MBA Summer Intern

Chilean broad-based health care leading company, with presence in Colombia and Ecuador. The Socofar Holding owns
laboratories, drugstore chains, and Beauty Stores and focuses on retail, wholesale production, and distribution.

•   Directed the independent pharmacy distribution channel (over 1,500 accounts), supervising a team of 65 sales reps and supervisors, to deliver over 12% of the company's total revenues and 24% of EBITDA.
•   Exceeded the 2019 sales budget, achieving 104.4% of the assigned sales target (approximately USD $120 million)

Retail Sales Manager

Publicly traded Chilean company that produces, imports, and sells natural products for special dietary needs since 1984.

•   Led the Sales and Marketing departments, guiding and mentoring a team of 18 professionals.
•   Attained a 10% sales growth on Q1 2017, reverting a six-month negative sales trend.
•   Built the 2017 Marketing Plan and renegotiated the contract with the marketing agency, adding brands to the portfolio.

Business Manager

•   Founded a beach lifestyle clothing brand focused on sustainability and environmental awareness.
•   Researched and analyzed the local market and existing trends to define and design the first product lines.
•   Secured and managed suppliers, creating a logistics/operations plan and a complete go-to-market strategy.

Co-founder / Manager

Publicly traded company (51% ownership by Heineken group). Chile’s largest brewery, operating a multi-brand portfolio of alcoholic and non-alcoholic beverages in Chile, Argentina, Bolivia, Colombia, Uruguay, and Paraguay.

•   Managed the leading account for the sales channel, representing 28% of total sales, and a 29% of total margin in 2014.
•   Developed an exclusive packaging for Royal Guard, resulting in a 35% increase in sales, 40% in market share, and 56%
in total visibility for Q1-2015.
•   Incorporated 116 Cristal 0.0° checkout coolers. This groundbreaking plan was later expanded to other accounts.
•   Supported and provided guidelines daily to more than 30 salesmen across the country.

Key Account Manager Senior

• Proposed weekend sales campaigns that generated over 400% growth index in sales.
• Successfully implemented the Cristal Light Brand re-launch, achieving a 270% YOY growth.
• Negotiated and introduced “Escudo Negra” in Tottus supermarkets, gaining up to 7% of total visibility.

Key Account Manager

•   Managed 65% of the total Trade Marketing Budget for the beer category, totalizing over USD $2.3M.
•   Constructed the "Shopper Marketing" study, designed to incorporate insights of the beer shopper in Supermarkets.
•   Executed and coordinated a Category Management process on two large Supermarket chains.

Category Manager Trade Marketing Supermarkets and Retail Stores

Find out detailed information about Francisco Correa, Brand Manager (PT) in La Jolla, CA

Francisco Correa: Brand Manager (PT) in La Jolla, CA

Francisco Correa

Selk'bag USA, Inc.

University of California San Diego

webuyanycarusa.com

Socofar - FEMSA Chile

Nutrisa

Yubarta

CCU - Heineken Chile

CCU - Heineken Chile

CCU - Heineken Chile

Universidad de Chile

University of California San Diego