Footwear, Packaging, and Branding Design


•   Created designs that launched independent, innovative barefoot athleisure shoe brand
•   Invented patent-pending AdaptSol Technology
•   Directed promotional video and photo content
•   Produced website UI and product photography and video content
•   Raised over $50,000 in 30-day crowdfund campaign
•   Created animated and still paid ad campaigns

Creative Director

Footwear, Accessories, and Packaging Design

• Responsible for designing and creating user-focussed products
• Created packaging around 4 new categories (Sneakers, Dress-Casual footwear, Shoe Care

Products, and Socks)
• Developed internal design standards

• Managed design interns


Sept 2014 - Present   Denver, CO   Footwear, Packaging, Soft Goods, Apparel, Graphics

I help consumer brands define and refresh their visual language and tell compelling stories
through innovative product. I help athletic and fashion-focused consumer brands define and refresh their visual language and tell compelling stories through innovative product. My
completed projects focus on branding, packaging, soft-goods, apparel, and patentable
technologies.

Senior Designer

Branding, Packaging, Digital

• Rebranded and redesigned the entirety of Eat the Bear's website, UI infrastructure, social
media, marketing collateral, and full range of product packaging to better engage consumer
base.

• Prepared detailed design presentations to garner buy-in from key stakeholders

• Engaged in necessary communications with factories, FDA regulation consultants, and

printers to ensure proper execution of designs.
• Other responsibilities included copywriting, animation, marketing, sales funnels, and Mailchimp campaigns.
• Mentored junior designers.

Branding, UI, Startups, Web

• Designed and branded a variety of tech startups through Awesome Inc's Fellowship Incubator

program and helped several startups reach series A funding rounds.
• Increased the aesthetic presence and branding of Awesome Inc's other entities, (Apax Software and Awesome Inc U) through Web design and UI design.
• Managed design interns.

Lead Designer

Footwear Design
• Launched Reebok's Royal Sport category and made it the most profitable division at Reebok
within the first year.
• Designed footwear and creating innovative product concepts for price-point consumers across
a broad spectrum of sport-categories. One of my shoes sold over 700,000 pairs.
• Responsible for pricier, quick turn-around timeline projects within CTM (Close-to-Market) and on-site work with factories.
• Responsible for new material packages, identifying trends, and designing market-relevant
silhouettes

Designer

Find out detailed information about Zach Frey,  

Zach Frey:

Zach Frey

Flux Footwear

Wolf & Shepherd

Eat the Bear Nutrition

Awesome Inc

Reebok

Gordon College