Founder/CEO

Professional experience includes 14 years in retail management, marketing, sales, training and development. Highly motivated, results-driven, organized, and passionate to grow within the industry.

Manage all aspects of the business (Accounting, Marketing, Purchasing, Inventory Control, Web Design, Branding and Graphic Design).

• Develop and manage the company website. Consistently ensure a strong, clear brand message is delivered across all platforms, and the website through photography, video, and other graphic assets as needed for the website, and product launches.
• Create all product designs, packaging, and communication tools.
•  Consistently research trends, techniques, and creative concepts to meet/exceed monthly sales goals.
• Build and maintain relationships with vendors.
• Schedule monthly events, and pop-up shops to build brand awareness, and create a strong presence in within the community.

Work closely with the Marketing Director to create strategic plans to drive sales, increase web traffic, and implement new marketing ideas. Create new content opportunities with designers in the wholesale apparel/design industry.

• Collaborate with the graphic design team to create branded content for company-wide ads, campaigns, press releases, and tradeshow presentations for the wholesale distributor partners
• Schedule and maintain a content calendar. Responsible for maintaining all social media platforms to increase traffic, and brand awareness.
• Create informational copy, photography, video, and other graphic assets as needed for the website, trade shows, and product launches.
• Collaborate with SMEs to create up-to-date seasonal sales material, catalogs, and content marketing campaigns.
• Develop appropriate marketing campaign strategies to reinforce the Next Level Apparel brand and product assortments.
• Assist the sales department in implementing brand training and product presentations for new hires, and distribution partners. Analyze and identify training needs, materials, and learning strategies to create and design an on-boarding training program and product knowledge training manual.
• Assist with the coordinating and execution of the 2020 photoshoot. Responsibilities include planning for city permits, sourcing talent, product line assembly, scheduling, and photography.

Content Coordinator

Drive inside and outside sales for a B2B apparel company. Responsible for attracting new clients, building relationships with distributors, and managing accounts for major retail partners in emerging markets. Participate in national tradeshows year around.

• Enlarge client base by developing excellent customer relationships, social media strategies, and networking.

• Provide onsite product training, and new product launches. Deliver product presentations for wholesale distributors, and B2B accounts.

• Responsible for providing samples, catalogs, and illustrations of the company's product lines.

Account Executive

Recruited to help build a strong foundation in a high-end retail store. Responsible for leading a team of 8 -15 associates in generation of sales, customer service, merchandising and operations.

• Implemented business strategies to drive results in sales and client service.

• Increased the of business generated through the clientele program. In 3 months, the client retention program increased from 1% to 27%. Client appointment business increased to 4% of monthly sales.

Assistant Manager

Responsible for leading a team in sales generation, training and visual merchandising, operations and customer service.

• Strong business acumen. Responsible for analyzing directs sales and forecasting'.

• Led team to increase sales by 20% in a record-breaking 4 months' time. Closed a $65,000 deficit within 3 months.

• Implement product knowledge training, business analytics and grass root events to drive sales.

• Conduct weekly/monthly/seasonal trainings with retail partners' sales manager, selling specialist and associates

• Demonstrate sales leadership by playing an active role on the selling floor. Weekly role playing focused on each associate's opportunities.

• Develop clear, consistent, and organized methods of communication with District Manager, corporate offices, and retails partners.

Shop Manager

Find out detailed information about Genevieve Lopez, Founder/CEO 

Genevieve Lopez: Founder/CEO

Genevieve Lopez

Hope Inspired, LLC

Next Level Apparel

Next Level Apparel

Michael Kors

Michael Kors

Digital Marketing Institute

Western Governors University