• 10+ years EMEA Marketing experience specifically within sporting footwear and apparel.
• Worked within Footwear and Apparel Develop through to marketplace marketing and
launch strategy.
• Experience in Social media marketing, Retail marketing and event organization.
• Extensive Budget management.
• The ability to manage large teams on multiple tasks at any given time.

Primarily tasked with growing and reducing a large portfolio of athletes inclusive of negotiating
contracts and career plans from Amateur level up to top level professional basis at the highest level
more recently at Olympic level. Delivered strategy and action plans with a host of European media and retailer partners to build relation and membership with the brand and the skate/fashion
consumer. Delivered assets for bigger Nike comms and worked with product teams to create Athlete and B2B footwear and apparel projects. Resolved issues with distribution and servicing to create
best in class service model making Nike SB EMEA the most desired footwear brand to be a part of
within the skateboarding industry for skateboarders and footwear enthusiasts alike.
• TRUSTFALL: https://www.youtube.com/watch?v=g9SdR9D4ZL4&t=16s
• SOULLAND: https://www.youtube.com/watch?v=kmBzFEDGgg4&t=12s
• NOT HERE BY LUCK: https://www.youtube.com/watch?v=uDCgBISD89s&t=2s

specialist and Skate team management

for SUPRA footwear and KR3W Apparel:
Day to day management of both brands through marketing on all levels from Content, brand comms and product development. Assisting on a VM level throughout the companies EMEA retail partners.
Building and promoting a European skateboard team assisting in their output to build energy around both brands. Creating Media plans, buying and working on large scale budget planning. Managing,
creating brand tours and overseeing multiple brand events through launch product and creating
events to heighten awareness within the skateboarding and larger fashion industry.
• LUCIEN CLARKE Signature colorway https://vimeo.com/141934841
• ACE HOTEL Rooftop launch party https://blog.size.co.uk/2014/07/11/recap-supra-uk-
residency-tour-closing-party/
• UK RESIDENCY https://www.youtube.com/watch?v=DAypmo18Mwg

EMEA Skateboarding Brand and marketing manager

Find out detailed information about Vaughan Baker,  in Bristol

Vaughan Baker: in Bristol

Vaughan Baker

NIKE SB

ONE DISTRIBUTION

Christopher Whitehead Highschool