Camping

Traveling

Set design

Swimming in warm waters

Selling vintage fashions

Photo shoot wardrobe styling

Collaborating with like minded individuals

I am well acquainted with the process it takes to build and maintain strong relationships on a multi organizational level in order to drive a brand in not only sales but brand awareness.  I excel in: 
•	Assessing individual store needs in product, visual presentation and product placement 
•	Building brand awareness through product knowledge presentations to store management, associates and consumers  
•	Plan and execute in store sales contest/events to boost sales in needed markets 
•	 Shop in shop fixture installation  
•	 Effective in a collaborative company culture 

I am looking to partner with a lifestyle-based brand within the Northern California region to procure my many talents in the visual management field.

As a Visual Manager for The Sak the target goal was to develop a department that brings brand awareness to retail partners and consumers on the store level through product knowledge and a strong visual presentation in each store serviced.  

•	Brand Awareness
o	Hired and directed a third-party merchandise team on executing successful brand promotions and in-store visual presentations in a timely manner
o	Partnered with The Sak’s IT team to build a website to host all third-party representative information, broken down to show serviced stores by account, state, region, store number, date, and representative name, enabling the visual department to provide up-to-date images of store presentation and provide feedback on each location
o	Created a monthly directive for each account, in collaboration with the sales team, with scheduled service times, POS and MD information, event schedules, store service priorities, and product highlights for use by the field team
o	Hosted monthly calls with the sales team to assist in determining door-level service rankings and review data from the VM website to compare sales to up-to-date images of the in-store presentation and review representative feedback of the location
•	Brand Exposure
o	Personally managed and serviced 20 Macy’s locations in northern California, including 10 of the top-ranking locations nationwide. By building relationships with store-level management, including DMs, MTMs, and VMs, helped secure 9 branded shop in shop fixtures, ensuring prime retail space and product expansion. 
o	In Macy’s Union Square in San Francisco, worked with the events team to include The Sak product in their Summer of Love fashion show and oversaw The Sak’s 30th anniversary customer appreciation event, which coincided with Macy’s 2019 flower show. Held a similar event at Macy’s Coddingtown location and sold a record number of The Sak bags in one day.  
o	Managed 150 Dillard’s locations and oversaw the shop in shop installation process in 50 of these stores, liaising with each store receiving manager, store manager, The Sak operations manager, and installation representative in the field 
o	Led seasonal product knowledge conference calls with all field representatives to educate them on seasonal trends, product features, and store presentation setup and to answer questions. Met in person with field representatives around the region I managed to conduct one-on-one trainings in each store they serviced.


Regional Visual Merchandise Manager

2001–2004

•	As a visual merchandiser, assisted in designing and installing presentations throughout the Bayfair store according to Macy’s monthly agenda. Also assisted at the Southland location when short staffed and took training trips to neighboring Macy’s locations with higher volumes to brainstorm on larger visual presentations. 
•	As acting interim team lead, participated in weekly store management meetings to discuss upcoming floor moves, store visit preparations, and new shop installations, including the VM team’s participation in these activities


Visual Merchandiser/Interim Team Lead 

•	Answered incoming calls, replied to customer letters regarding the Jessica McClintock (JMC) fragrance and mailed product boxed fragrance samples to department stores for photo advertisements
•	Merchandised the San Francisco boutique in Union Square to reflect a clean vibrant shopping experience for JMC customers 


Assistant to the President of Fragrance

Find out detailed information about dominique guillen,  in Union City, CA

dominique guillen: in Union City, CA

dominique guillen

The Sak Brand Group

Macy’s Bayfair, San Leandro, CA

Jessica McClintock, San Francisco, CA

College of Alameda