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Brand and Marketing Manager 

Multyear, multirole, multitalented cycling and outdoor industry professional. Brand, marketing, product and PR are at my core, surrounded by affinities for sales, retail and operations.

Building a brand from the ground up. 

Executing and/or managing copywriting, content creation, PR, event marketing.

Advising product team on new product development, creating GTM strategy 

Working with CS team to develop the kind of brand support that we'd want as customers.

Senior Account Executive
Oct 2020-Jan 2021
Responsible for building and maintaining media communications for 12+ agency clients
Logistics and event management for tradeshow and custom brand engagements
Social media management for multiple client accounts

Account Executive
May 2018 – Oct 2020
Bicycle Media Communications Lead, focusing on ECHOS roster of cycling industry clients
Sample Logistics co-ordination, working with client brands to schedule and deliver product samples across multiple media vericals

Senior Account Executive

Doing what needed to be done for a small bicycle company

Communicated brand values through cultivating written and visual assets
Developed new UX for .com, focused on communicating key brand values through educational content, tracked performance using analytic tools
Created content for news releases, website copy, product photographer, social media
Worked with vendors to develop and deliver visual marketing materials for trade shows
Collaborated with UK co-branding firm and LVMH group to manage Renovo brand consistency and presentation with launch of Glenmorangie/Renovo co-branded bicycle.
Social Media management- grew brand awareness and applause rates on Instagram and Facebook.

Managed in-line product and assisted in new product development
Refined in-line product, defining market application and pricing structures.
Assisted design and engineering teams in developing new products.

Managed sales process / customer service lead
Designed and implemented new sales program to complement business model shift from custom to production bicycles, updated customer service process, using software to log all pre and post-sale contact.
Developed customer relationships via email and phone contact.
Collaborated with production and engineering departments to ensure consistent timely delivery of new and existing products.

Marketing, Sales and Product Manager 

Worked in highly structured environment, hiring, training and managing assembly staff to maintain high productivity with lean workforce.
Reported to UK HQ on QC findings, interfaced with design and production leads to find and implement appropriate solutions
Created new product technical highlight materials for customer service staff and trained customer service staff on product tech as needed
Served as customer technical service adviser as needed in email and phone communication - responsible for taking the thorniest tech questions from customers

Technical Lead

Find out detailed information about Nick Wood, Brand and Marketing Manager  in Portland, OR

Nick Wood: Brand and Marketing Manager in Portland, OR

Nick Wood

Vvolt e–Mobility

ECHOS Brand Communications

Renovo Hardwood Bicyles

Islabikes USA

Northern Arizona University