
Daniel Heitkemper
Founder • Merchandising & eCommerce Consultant
Summary
EXPERTISE AREAS • Transformed fledgling departments into top revenue producers at • Music & Entertainment Industry Fender, Live Nation, Warner Bros. Records, Hot Topic, & others. • Revenue Growth Strategy • Championed diversity, equity, & inclusion (DEI) among customers • Digital Marketing & Advertising and employees to elevate and empower underrepresented groups. • Traffic & Conversion • Cultivated strategic partnerships with retailers, record companies, • User/Customer Experience radio stations, recording artists, and 3rd-party agencies. • Product Development • Delivered business turnarounds through e-commerce strategies. • Licensing | Merchandising OTHER COMPETENCIES: Strategic Planning & Execution | Product Marketing | Fan Engagement | Social Commerce | Relationship Development | Negotiation | Customer Acquisition | Customer Engagement | Data Analysis | Business Development | Market Expansion | Process Improvement | Cross-Functional Teams