Digital Marketing Coordinator

| Telford, UK
•   Developed and deployed brand awareness campaigns from scratch, which reflected the brand's vision and also grew email
subscriber rate by 150 %
•   Audited current and past marketing strategies to uncover any faults. The results of which facilitated the development of market research and student feedback methodologies
•   Facilitated with the creation of a CRM pipeline that automated the deployment of targeted emails that resulted in engagement growth of 97%
•   Utilised platforms such as Sprout social to manage social media channels which resulted in growth in community
engagement by 68% and video views by 360%
•   Developed keyword research strategies by using platforms such as Google Keywords to optimise a website and social
media SEO, which resulted in increased reach throughout the different channels
•   Liaised with the different stakeholders to provide targeted content that resonated with the brand's audience and published the content on various mediums such as print and digital
•   Created and published social media campaigns while keeping to a set budget and meeting designated KPIs, such as
increasing enrolment by 200%
•   Streamlined the segmentation of crucial audiences by analysing past campaigns to grow Ad engagement and clicks by
140% and ensuring the proper utilisation of the marketing budget

UK
•   Collaborated with key stakeholders to understand their digital marketing needs for the brand and developed a strategy
that guaranteed their communications met their objectives
•   Oversaw the onboarding of new digital content tools, which streamlined the brands content creation time.
•   Trained team members on how to use various video production equipment such as DSLRs and video production lights
to improve content quality
•   Conducted market research on current digital marketing strategies to cultivate better strategies of building positive brand
equity among the target audience
•   Advised on how the brand should manage the journeys of their audience through their online funnel, which resulted in the development of an effective and scalable online funnel
•   Facilitated with the search emerging platforms and formats such as Tiktok to ensure the brand was reaching the maximum amount of its target audiences
•	Constructed accurate and insightful profiles of the target audience, which allowed the content to be targeted directly
toward them for increased engagement
•   Liaised with stakeholders to assist in creating content that is more engaging and relatable to foster more engagement and growth throughout their social media pages

Digital Content Consultant

UK
•	Led a team of 4 marketers and video production teams in various projects
•	Collaborated with clients to create multiple digital marketing campaigns that allowed them to grow brand awareness
•	Proofread and improved for updating social media posts, website content
•	Conducted effective communication with third-party content creators such as influencers, which improved marketing
budgets by 70%
•	Developed procedures relating to video production, social media management and content creation
•	Developed marketing campaigns with outcomes of over 500,000 reach on different platforms
•	Used various analysing tools to research SEO trends to improve webpages and ensure they rank high within Google's
SERPs
•	Automated email marketing using Active Campaign and Webflow to supplement a multichannel marketing campaign
with email marketing

Digital Marketing Executive

UK
•	Audited current marketing strategies in the Nivea men division to evaluate its success rate and generate improvements
•	Consulted with Nivea UK teams to produce campaigns that matched the requirements of the key stakeholders
•	Implemented critical marketing methodologies to facilitate product launch and grow their social media engagement rate
•	Formed new strategies for Nivea so its brand can resonate better with its customers through creative communication
•	Led a team of 5 to analyse and report on gaps within the target market and provided methods that allowed Nivea to capitalise on them.
•	Utilised technical analysis and reporting to pitch on the means of Improving customer relationships
•	Functioned with a team of 6 to bring a technical transformation to Nivea marketing
•	Designed applications including UI and UX to expedite feature development and raise usability

Digital Marketing Consultant

Find out detailed information about beadonay Kamal, Digital Marketing Coordinator in Birmingham

beadonay Kamal: Digital Marketing Coordinator in Birmingham

beadonay Kamal

Telford college

Simply Limitless

XPG Media

Beiersdorf-Nivea

Birmingham City University

University Of Birmingham