presence, sales, and ad spend across client accounts,
create new strategies to disseminate to the team. Identify, activate, and execute new service offerings.
Victories:
? Built weekly business review (WBR) reporting process and template to increase transparency
to increase system-wide visibility aligning business, operations, advertising, merchandising for resource optimization and unified operational health.
? Served as interim Paid Media Director managing 31 Amazon Advertising accounts across 7
? marketplaces.
? Wrote best practices for ad optimizations, strategies, and merchandising for the Paid Media
team.
? Created SOPs for the Amazon advertising on-boarding process.
? Referred new clients and drove internal, employee-wide referral program modeled after
successful efforts.
Software/Programs: Magento, Google AdWords, AMS, Vendor Central, Seller Central, Kenshoo, Spyfoo,
SproutSocial, Nacho Analytics

Manager of Ecommerce
Centennial, CO
December 2017-May 2018
Mission: Manage digital presence and strategy for e-commerce.
Victories:
? Revised and implemented IMAP policy and products based on cross-channel item performance and price analysis.
? Led the Dealer/Distributor Agreement process with legal to limit 3P marketplace participation.
? Increased Amazon sell-through by 50%+ and sell-in by 30%+ in Q1
? Created ads and optimized AMS account by 14% over the previous period to $6.18/$1
? Launched AMZ CA and AMS CA and engaged conversation with AMZ EU.
? Road-mapped 90 day (completed), 6 month, and 1 year ecommerce expansion strategy
including global launch.
? Identified, on-boarded, and trained 2 associates to aid in Ecommerce strategy execution.
Software/Programs: Magento, Google AdWords, AMS, Vendor Central, Seller Central


*Weekly/Monthly/Quarterly Business Review
**Same date range for data sets to ensure an apples-to-apples comparison.
morgan.newberg@gmail.com	https://www.linkedin.com/in/morgannewberg/	312.771.8581

Consultant, Digital Marketing Principal/Strategist, Manager of E-commerce
(Remote)

Manager of Ecommerce

scenting
device, aeraforhome.com, partner with the Director of Communication and executives with 2016 sales
goals in mind ($200K from launch date 09/22/16).
Victories:
? Achieved 97.5% of the 2016 sales goal through digital channels.
? Created social strategy and managed social presence across Facebook, Twitter, Instagram
and Pinterest.
? 2016: 193.4K impressions, 1012 reactions, and an engagement rate of 3% on Facebook.
? Created and executed targeted email campaigns for the holidays that drove $10K+ in revenue
(single day) within the first 90 days of launch while maintaining a 42% open rate (industry average = 12%) and a 19% click-through rate (industry average = 6%).

Digital Marketing Manager
Seattle, WA
March 2016-January 2017
Mission B2B: Develop and implement multi-channel digital marketing strategy for the commercial
scenting segment (B2B) of the business. Establish baselines and analytics for comparison and optimization.
Victories:
? Digital strategy including budget and calendars SEO, SEM, social, email, content, affiliate,
programmatic media buys were developed, implemented, and data was subsequently
collected to establish a baseline.
? Created style guides for content requests, blog creation and social media with consideration
to established brand standards designed to speak to C-suite, enterprise-level clientele.

Site Merchandiser
Seattle, WA
February 2014-February 2016
Mission: Lead the men's apparel retail team in site merchandising efforts explicitly to drive traffic to


*Weekly/Monthly/Quarterly Business Review
**Same date range for data sets to ensure an apples-to-apples comparison.
morgan.newberg@gmail.com	https://www.linkedin.com/in/morgannewberg/	 312.771.8581

Amazon retail apparel. Analyze consumer behavior in relation to search, browse, and detail pages and provide insights to improve retail merchandising, sales, and visibility. Manage and create targeted,
category-specific email programs. Merchandise and promote seasonal and flash sales.
Victories:
? Created and managed device-optimized placements that drove 238M+ impressions, 6.4M+
clicks across search, detail, browse nodes, landing pages, and the Amazon.com homepage,
resulting in $80M+ in revenue to Men's Apparel GL from 2014-2015.
? Managed 52+ Deal of the Day (DotD) men's apparel flash-sales including the creation of all
landing pages, ingresses within Amazon.com, and coordinated affiliate, social, and email
support.
? +300% revenue through this channel than women's and kids' apparel combined
? Standardized and compiled W/M/QBR of all men's apparel site placements resulting in continuous optimization placements. Leveraged results to lead the development of automated
placements with softlines tech to scale.
? Managed and optimized approximately 15 automated and up to 54 semi-automated email
marketing campaigns for the men's apparel category that reached 200K-1M customers/week
to drive loyalty and conversions.
? Trained and advised Vendor and Brand Managers on site/email placements, brand recognition
and strategy within the Amazon.com platform to complete COOP placements with mindfulness to brand goals.

partner with the Director

Mission: Assist owners in migrating and optimizing data and site from HTML to Netsuite ERP system.
Develop and execute loyalty content calendar and programs. Build and manage social following and engagement while driving social presence.
Victories:
? Created, managed and executed email calendar, promotions and support that drove 20%+ of annual revenue.
? Built Facebook presence to 28K+ followers through customer engagement programs including
viral customer beading contests and featured artist programs.
? Managed SEO optimized shopping feeds for 4K+ SKUs on Google, Amazon and theFind to increase product visibility on the Internet.
? Implemented business presence on Pinterest and engaged followers during beta release.
Software/Programs: Constant Contact (Email), Netsuite ERP (CRM, Analytics), Sproutsocial (Social Aggregator,


*Weekly/Monthly/Quarterly Business Review
**Same date range for data sets to ensure an apples-to-apples comparison.
morgan.newberg@gmail.com	https://www.linkedin.com/in/morgannewberg/   312.771.8581

Analytics), Google Analytics (Analytics), FB Ads.

Find out detailed information about Morgan Newberg,  

Morgan Newberg:

Morgan Newberg

Amazon

IoT Smart Home

Email & Social Marketing

University of Colorado at Boulder