Oversaw all aspects of running a flagship boutique and drastically improved overall
performance with double-digit increases year over year by focusing on the guest experience
and client retention.
?   Spearheaded all training and development in the boutique and held regular all-store meetings
that concentrated on morale and team engagement.
?   Worked with local, national, and international partners to host events in-store and pop-ups
throughout the Hawaiian islands. These partnerships helped boost brand awareness and generated over $250,000 in incremental revenue over three years, with most becoming annual
events.
?   Outreached to local and professional sports teams as they came to Oahu and maintained a
partnership with the University of Hawaii and Los Angeles Clippers to outfit their coaching
sta generating an additional $17,000 in revenue.
?   I was appointed the Tommy Bahama brand ambassador at the Maui Invitational and cultivated
further collaborations in the local community.
?   Elevated and expanded the sales and management team, onboarded new leaders to the brand
and implemented promotion roadmaps a part of the culture in our boutique to give the team
steps to achieve our targets.


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General Manager

?	Consistently the top store across all categories by fostering repeat business and setting goals for new client acquisitions.
?	Beat yearly target by over $100,000 and achieved recognition for being the first leader in Hawaii to do $100,000 in customization orders.
?	Oversaw six locations and was responsible for recruitment, training and development, and created a
market-specific development plan to elevate customer interaction.
?	Received various awards for excellence from our Regional VP that included performance and people-focused achievements.
?	Developed an outreach plan for all of my locations to reach out to local partners and personally
championed this program with high-profile clients.

District Manager in Training

?	Strength, conditioning and physical therapist coach for the team.
?	Conducted one-on-one fitness and workout training, and formulated individual workout plans for players.
?	Volunteered to provide weekly skills training and teach the fundamentals of basketball and make
this available to the entire student body.
?	Created game-day strategies and coordinated o ensive and defensive plays for JV, Freshman, and Varsity.

Head Coach/Team Physical Therapist

?	Participated in a program to establish an English school.
?	Constructed the new school building.
?	Designed the layout and structure of the curriculum.
?	Developed tools to accelerate learning.

Educational Volunteer

?	Responsible for all store operations, including payroll budget and controlling store P&L.
?	Trained management and sales associates on selling behaviors and skills, product knowledge and implemented a robust client book culture.
?	One of only six stores to achieve a double-digit increase to plan during the 2009 recession.
?	Improved all KPI's to LY (last year) and exceeded the goals set by HQ (headquarters).
?	Planned, organized and carried out all in-store client events and promotions, focusing on repeat
business and retention.
?	Partnered with General Managers and Hawaii tourism partners to o er bespoke wardrobing services
throughout the islands for top-tier guests.
?	Conducted o -site events such as our Sony Open pop-up to create great relationships with local
hotels, concierge associations, and C-level executives to bring business to the boutique.

Find out detailed information about Darren Whaley,  in West Hollywood, CA

Darren Whaley: in West Hollywood, CA

Darren Whaley

Tommy Bahama

New Era Inc

St. Bernard's High School

Leialoha Kids International School

Hugo Boss