Creative Director/Consultant

Experienced creative marketing professional with in-depth knowledge of aesthetics, styles
and layout techniques. Developed digital products in the fields of advertising, ecommerce,
business and entertainment that met marketing strategies from concept to completion.
Proficient with Microsoft Office, Adobe Creative Cloud and other design applications.

MI   (REMOTE)
Record Newspapers, LLC
• Print production including creative conceptualization, design, illustration, layout, and file preparation for newspapers, booklets, programs, and other projects.

• Photo selection, editing, and formatting.

• Web design, development, and maintenance.

• Video editing and production.

(REMOTE)
Web, design and print creative marketing services including:
• Responsive, interactive website and ecommerce design and

development.
• Copywriting, digital photography, photo editing, and video production.
• Digital and social media marketing.

• Multiple page publication design including file preparation for digital
and print use.
• Print design of marketing materials, labels, and packaging.
• Custom merchandise design, development, and fulfillment.
• Logo and graphic design, maps, technical drawings, and artistic illustrations for web and print.
• Event planning and management including obtaining sponsorships, booking talent, and online advertising.

Designer/Developer/Marketer

Made information architecture decisions for all company websites, microsites and landing pages including DetroitRedWings.com,
OlympiaEntertainment.com, and LittleFoxesFineGifts.com.
• Developed and launched a Red Wings Alumni website, a Winter Classic microsite, and Youth Hockey and Red Wings Foundation microsites. Also

redesigned and launched a new Hockeytown Cafe website and the Joe
Kocur Foundation website.
• Developed and implemented graphical and conceptual direction of websites including usability, accessibility, and optimization.
• Lead programmers and graphic designers to execute navigational requirements and creative elements of all websites.

• Worked with Marketing and all other departments to set and implement goals and objectives for various web projects.

• Developed new digital sponsorship opportunities significantly increasing

sales revenue.
• Created Detroit Red Wings digital catalog order fulfillment center utilizing Little Foxes ecommerce operations.
• Supervised and trained seasonal, part time web assistants.
•	to oversee Little Foxes Fine Gifts operations.
• Received ACE (Awarding Colleague Excellence) Award in August 2013,
nominated by peers.	EXPERIENCE

Manager

Managed the ecommerce and retail operations including customer service, inventory tracking,
purchasing, product shipping, daily sales summaries, and monthly P&L reports.
• Hired, supervised, trained, and mentored Little Foxes team members.
• Developed and executed all print direct mail promotions and digital marketing campaigns including
social media and email.
• Completed a successful retail store rebranding premiere showcasing a new interior layout, displays and merchandise selection.
• Held a record sales reopening event featuring a local designer's trunk show, prize drawings, and giveaways.

Operations Manager

Designed and launched a Little Foxes Fine Gifts ecommerce website working closely with outsourced
web development and technical teams integrating inventory, customer data and order processing
automation with the POS system.
• Developed a warehouse inventory location system to efficiently perform physical inventory and simplify order fulfillment.


Lyn.L.Baxter@gmail.com
810.531.9243
• Produced an order processing and procedures manual for online and phone sales.
• Projected online sales, placed inventory reorders, and provided monthly P&L reports.
• Used analytic tools to gauge the success of posts and campaigns making necessary adjustments for improved performance. Web sales exceeded retail store sales in under two years.
• Developed and executed SEO/PPC, social media and digital marketing plans analyzing metrics to connect user behavior with a viable targeting strategy.
• Developed and launched an ecommerce gift outlet shop for discontinued product lines.
• Developed and launched a web-based gift program for colleagues of all Ilitch-owned companies.
• Supervised, trained, and mentored new ecommerce team.

Ecommerce Manager

Managed all creative projects for catalog, web, and retail operations working with every company
department.
• Supervised, trained, and mentored design team.
• Collaborated with VP of Merchandising/Marketing to produce new ideas for company branding,
promotional campaigns, and marketing communications.


LinkedIn.com/in/LynBaxter
LynBaxter.com
• Monitored web analytics and internal data sources, analyzed for insights, and prepared reports of findings.
• Designed and developed multiple product microsites and landing pages targeting specific customers.
• Developed and maintained an email database of customers segmented by product preferences then
sent targeted messaging based on data.
• Developed and executed SEO/PPC strategy and digital marketing plans.

Multichannel Creative Director

• Supervised the art department's daily workflow, assigned projects, and monitored deadlines.
• Trained and mentored production staff.
• Coordinated production with outside service agencies and printers.
• Established design guidelines, standards, and best practices reducing production time and costs.
• Designed and developed Mary Maxim international ecommerce website working with IT department
and outside programmers.
• Made aesthetic improvements to print catalog layouts, cover designs and exclusive patterns.
• Archived produced images, graphics, and product copy for future projects.

Catalog Production Director

• Collaborated with the catalog team to define design briefs and requirements.
• Rendered and presented design mockups for revision and feedback, created final designs for printing.
• Maintained the brand's consistency across all designs and printed materials.
• Created a wide range of graphics, illustrations, and layouts.
• Kept up to date with the latest design trends, techniques, and printing standards.
• Attended press checks to oversee the printing process to ensure color quality and consistency.

Art Director

Find out detailed information about Lyn Baxter, Creative Director/Consultant 

Lyn Baxter: Creative Director/Consultant

Lyn Baxter

Record Newspapers, LLC

SE MICHIGAN

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Mary Maxim

Mary Maxim

Mary Maxim

Baker College