Sports and tech marketer with a unique history of brand development and marketing
strategy. Fierce collaborator with proven ability to work both strategically and tactically in
high-energy, fast-paced environments. Passion for innovative and customer-obsessed
brands.

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Led the successful brand launch of Seattle Kraken which drove 1.75 billion impressions, 25 million site visits, 230% social media growth, and 2,500 media
placements with 92% positive sentiment.
?   Led marketing strategy and execution for over $1.6 billion investment projects
including Seattle Kraken, Climate Pledge Arena, AHL Palm Springs, and Northgate
Training Centre.
?   Managed local retail team and strategy for the Kraken Team Store, including one
pop-up and two brick and mortar stores.
?   Led the Kraken jersey development project and go-to-market strategy
?   Managed partnership marketing with founding corporate partners including
Alaska Airlines, Molson Coors, Virginia Mason and more.
?   Managed market research, customer insights roadmap, and brand health tracking.
?   Develop broadcast strategy including Regional TV Network, OTT streaming, and Radio Networks.

VP of Marketing & Broadcast

Developed integrated marketing strategy for the Pacific Northwest regional market while managing seven figure budgets per quarter which grew ridership by
over 30%.
?   Planned, negotiated and managed key regional partnerships including US Special
Olympic Games, Seattle Seahawks, University of Washington Athletics and Seattle
Theatre Group.
?   Oversaw customer databases and leveraged acquisition and engagement tools to drive growth.
?   Managed audience segmentation for the Northwest market and customized content and offers to be shipped via data-informed channels.

Regional Marketing Manager, PNW

Seattle - 1 year

?   Oversaw product roadmap and strategies to create market-leading software and technology in the sports industry.
?   Conducted third party research to determine sponsorship valuation across markets in the landscape of professional sports.
?   Led the go-to-market strategy for Enthrall Sports products and services to drive
growth and achieve company goals.
?   Analyzed and interpreted clients, users, market trends and competition using data
analysis, surveys and partnerships.
?	Managed relationship with top executives from key partner, Tampa Bay Lightning.

Director of Marketing

?	Developed, executed and sustained overall brand, retail, marketing and media plans for franchise initiatives while managing a seven-figure budget.
?	Managed relationships with agencies, including Wexley School for Girls, who earned three silver and one gold ADDY award for Sounders FC campaigns in
2014.   ?	Analyzed ROI and campaign effectiveness to optimize future initiatives.
?	Led marketing team members in building innovative campaigns, driving a sellout streak of 121 matches with an average attendance of 42,000, largest in MLS
history.
?	Developed marketing strategy to support Sounders FC community efforts, producing $7.5 million in donations in 2014.

?	Prepared and orchestrated advertising and promotional deliverables to increase ticket sales, energize retail sales and support franchise targets and initiatives.
?	Led all music performance entertainment including anthems, pregame and
halftime shows with artists like Macklemore, Brandi Carlile, Pearl Jam, Heart and more.
?	Coordinated marketing events, including jersey-launch promotional events, NFL
Draft Day and fan parties, and the Sounders FC Annual Business Meeting.

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Sr. Marketing Manager

Find out detailed information about Heidi Dettmer,  in Seattle, WA

Heidi Dettmer: in Seattle, WA

Heidi Dettmer

Seattle Kraken (National Hockey League)

Lyft

Enthrall Sports

Seattle Sounders FC (MLS)

Seattle Seahawks