Creative Manager

• Consistently delivered innovative designs for high profile brands (Nike, New Era Cap, Mattel, Adidas, Puma and Disney).
• Delivered creative design solutions that support various business needs, including:
fashion, graphic, product, prints, packaging, logo, branding, digital advertising

and website.
• Translated strategy into achievable design solutions and produce design work
from brief to delivery. Directs work that meets a high standard of quality via brand
standards and design guidelines.

• Established and maintained strong relationships with Global and APAC licensing team on a market and regional level to ensure optimal results.

• Managed the collateral materials related to the creative strategies, retail and marketing campaigns ensuring brand compliance for new business development
(e.g. Casual and sportswear for Softlines, Outdoor sporting goods for Hardlines and Snacks and stationary for FMCG).
• Implemented monthly meeting and seasonal workshop with APAC licensing team, developed the style guides and trend reports to ensure brand consistency.

Regional Creative Assistant Manager

Delivered creative solutions to increase HK team productivity and profitability.
Successfully lead, trained, developed and mentored a team of 8 to take over 40%
of US projects.
• Provided direct management, coaching and mentoring to team in areas of priorities, work direction, objective setting and performance management.

• Developed design tools and guidelines to streamline steps, increase efficiency,

smooth project workflow and improved the cross-departmental communication.

Lead Graphic Designer

Identified and implemented ways to improve results and lower costs. Work with

suppliers and freelancers to manage project budgets, schedules and resources.

• Led the strategic design on a wide range of creative projects, including products,
packaging, marketing & promotional materials (catalogs, posters, POP design & exhibition design).

Design Manager

Find out detailed information about Phoebe Lei, Creative Manager 

Phoebe Lei: Creative Manager

Phoebe Lei

Bespoke Creative Limited

Mattel East Asia Limited

New Era Cap Asia Pacific Limited

Tooo Company Limited

Hong Kong Polytechnic University

University of Huddersfield