Advising clients on how to evolve their brand, developing marketing strategies that derive into
a stronger positioning in the global market share. Retaining and capturing new customers for
markets is my main goal.

I have 20 years of experience in strategic communication for a wide range of industries and
services, developing brands like Sony Music, EMI Music, Walmart, Sam's Club, Mattel, Intel,
Cerveza Victoria, American Express, creating solutions to address particular customer needs,
translating them into a remarkable and memorable brand experience.

o Branded content and strategic communication online and offline.
o Direction and development of audiovisual materials for LATAM.

Sr. Brand Design Manager

Key accounts: Walmart Group and Mattel
o Branded content and strategic communication online and offline.
o Implementation of the area that provided specialized marketing services in the POS to optimize communication messaging.

Creative Director and Art Director

film, technology and publishing industry)
o Directing and producing album art and CD cover design for Paty Cantú "Corazón Bipolar" (EMI Music).
o Graphic design forthe movie "El Sueño de Iván" (Productora Animal de Luz).
o Scouter for "El Sueño de Iván" movie (Tornasol Films).
o   Music collaboration for the soundtrack "Sin Ella" (Sony Music).
o   Directing and producing stock photography for "Bacalar" movie (Buena Vista International).
o   Directing and producing album art and CD cover design for the soundtrack
"Hidalgo, La Historia Jamás Contada" (20th. Century Fox).
o   Creative direction and art direction for the newspaper Milenio "Mundo Gourmet Section", Mérida Yuc.
o   Strategic communication and branded content for social media (Cerveza Victoria de Grupo Modelo).
o   Directing and producing album art and CD cover design "Moenia Unplugged"
(Seitrack Management).
o   Directing and producing album art and CD cover design "Tuxido" (Seitrack Management).
o   Directing and producing photography stock for the company's press media and web advertising (Profuturo GNP).
o   Photographic production "La Selección - High School Musical México".
o   Sales folder art design for cinematographic project "High School Musical - El Desafío" (The Walt Disney Co. and TV Azteca).
o   Sales folder art design for cinematographic project "A lo Macho" by Roberto
Chellet. (The Walt Disney Co. and Tequila Gang).
o   Official press release development (Bancomer-Bank).
o   Art direction and development of two bi-monthly print publications: "Canal Intel"
and "México Móvil" (INTEL).

FREELANCE

o Conceptualization and development of national campaigns.
o Tactical communication for México (for 80% of cardholders database, from Centurion -AmEx elite card only available by invitation- to Blue -card aimed at young adults-).
o Localisation of international campaigns.
o Development of internal communication and B2B materials.

Creative Director

o Directing, coordinating and producing album art and POP materials for the whole
cast (Natalia Lafourcade, Paty Cantú, Sin Bandera, Kinky, Alejandro Fernández, Reik, Yuri, etc.).
o Photographic production.

Art director (Record industry)

Find out detailed information about gustavo cruz,  

gustavo cruz:

gustavo cruz

GRUPO SALINAS

TRAC AGENCY

Record

OGILVY AGENCY

SONY MUSIC