Creative Agencies

ART DIRECTOR & DESIGNER

Freelance

Conceptualize, design and produce print, digital and social assets. Act as a creative
consultant on brand identity and strategy. Collaborate with agencies on special assignments

and project updates. Integrate design into existing marketing strategies. Present and pitch
design decks to clients. Develop design systems and brand guides for client use.
Clients included: Donna Missal, Kohl's Corporate, MKE Production Rental, Illusion Industries,

Contract

Lead the visual communication of digital marketing projects for consumer and hospital

projects. Ensured all online and offline creatives are aligned consistently with the brand

message. Managed creative process, workflow deliverables and team utilization. Pulled image

concepts and create inspiration decks, giving direction to digital assets, illustration, web

development and social media strategy. Elevated the Airvet brand through art direction,

messaging, and photography. Guided junior designer, providing constructive feedback.

Worked collaboratively with product team on new product launches. Conceptualized,

developed, and executed social media content and partnerships with Community Manager.

ART DIRECTOR / AIRVET

Full-time
Oversaw concept through execution of all visual and marketing content: digital/print, email,
packaging, OOH, radio and ad campaigns. Established existing brand guidelines and identity for bridal, fine and 14K collection. Art directed and produced photoshoots for all campaigns
and social content. Developed visual merchandising, packaging and store displays. Designed and maintained Shopify website, including product imagery, copy and landing pages. Worked
with 170+ retail partners on marketing strategies and campaigns. Liaison to third-party
marketing and social agencies. Conceptualized brand's most successful campaign to date,
increasing annual sales by $2M.

CREATIVE DIRECTOR

Full-time

In charge of all advertising and marketing assets, including quarterly advertising editorials.
This included conceptualizing, designing and executing all print, digital, events and email

graphics. Art directed, designed and laid out quarterly print advertorials. Responsible for

production of weekly newspaper, including preparing paper for print (preflight, proof,

prepress).

FIDM
Los Angeles, California
Associate of Arts, Graphic Design


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Bathilda Hsu: ART DIRECTOR & DESIGNER in Los Angeles, CA

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Art Institute of Wisconsin

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MILWAUKEE BUSINESS JOURNAL

ART INSTITUTE OF WISCONSIN