Bachelor of Science in Business Administration

Freelance Writer and Web Designer

• Improved UXD for the Reviews Republic website to generate higher pay-per-click campaigns
• Review and edit content for Klay Discovery by determined writing style and voice appropriate
for this context
• Updated and maintained the Reviews Republic website with the use of WordPress to create new
product reviews for our products under the existing format

Recruit and manage partners curated from Instagram influencers, advertisers, and publishers
within the purview of the agency team, using their existing partner structure to build new
clientele
• Developed templates for company alliances in business proposals with potential clients
• Constructed infographics using Google Docs to distinguish targeted CPA campaigns

Sales and Marketing Intern

Designed engaging social media content using Canva and scheduled this content to be posted at a
later date on Instagram and Facebook
• Grew a social media following on Instagram of 15,200 people by creating posts related to lifestyle tips, money tips, and financial tools
• Discuss strategies with management that boost engagement by engaging directly with followers
by commenting on their stories and direct messaging them about collaborating

Brand Ambassador

Worked on the development and implementation of a marketing plan in order to attract new
Instagram followers and increase brand awareness by 25%
• Curate and post digital content relevant to the Real Estate market on Instagram 3 times per week
• Manage social media posting schedule with the assistance of the company owner to bring more
brand exposure to the Real Estate market

SKILLS & PROFESSIONAL ORGANIZATIONS
Skills: Proficient in Social Media, Google Analytics, WordPress, Trello, PowerPoint, Microsoft Office
Products, and Tableau

Social Media Intern

Find out detailed information about Mackensie Leonard, Freelance Writer and Web Designer 

Mackensie Leonard: Freelance Writer and Web Designer

Mackensie Leonard

Klay Media

Klay Media

Walletgyde

Compass Real Estate

University of Arizona, Eller College of Management