Senior Packaging & Legwear Designer, Fashion Merchandiser

April 2013-	Senior Packaging & Legwear Designer, Fashion Merchandiser at Wiesner Products Inc., NYC
• Design innovative packaging & POS displays--create infographics & dielines within vendor guidelines.
• Develop artwork--create tech-packs for mass production overseas, and manage product development through completion
• Share design & culture trends, attend tradeshows, follow WGSN & influencers, and brainstorm innovation with design team.
• Present clients with seasonal product lines, trends, and custom orders in collaboration with team leaders.
• Travel seasonally to photograph and shop markets for design inspiration and competitive analysis.

• Inspire & elevate packaging design through knowledge of trends, culture, innovation, and printing for a range of brands.   • Lead product execution through completion--create dielines & printer-ready tech packs for mass production overseas.
• Create POS displays within vendor style guides to ensure optimum brand and product communication.
• Infographics Design--create original graphics to storytell the brand ethos and unique product features.
• Style & mood creation for photoshoots, photograph products, and retouch images for full-resolution printing.
• Innovate packaging solutions through a range of market trend research and translate into product development.
• Pitch designs to clients and teams in partnership with directors.

Senior Packaging Designer - Accessories & Photography

• Lead trend intelligence; know seasonal forecasts, shop international & domestic markets, attend tradeshows.
• Inspire the design team on global & local design trends, culture, and product innovation.
• Travel internationally to photograph & shop markets to inspire design and develop compelling client-facing presentations.

Fashion Merchandising Manager

Packaging & Legwear Designer

•   Design packaging, create original dielines, and prepare factory ready tech-packs for mass production overseas.
•   Illustrate original legwear & cold weather accessories artwork for a range of licensed & private label line requests.
•   Lead communications with overseas factories, create tech-packs, manage sample production and fits through completion.
•   Pitched design campaign to Steve Madden Ltd. in collaboration with our team--we landed the legwear licence!

Packaging & Cold-Weather Accessories Designer

Develop, design, and establish brand identity for retail environments with logo creation, POP, ads, press kits, business
card, signage, illustration, photo styling, image retouching, press checks.
• Conceptualized and created original art and design for clients.
• Photograph products & retouch images, research & select stock images.

Freelance Branding Designer

Created packaging, POP templates, tradeshow signage, web banners, corporate brochures. Responsible for file
prep, press checks, and project execution through completion.
• Photograph and retouch images for high quality, full-resolution printing.
• Prepare printer ready mechanicals utilizing knowledge of printing techniques and processes.

Graphic Designer

Find out detailed information about Heather Ljoenes, Senior Packaging & Legwear Designer, Fashion Merchandiser 

Heather Ljoenes: Senior Packaging & Legwear Designer, Fashion Merchandiser

Heather Ljoenes

Wiesner Products Inc

Heather Ljønes Creative, NYC

Legwear Division at Great China Empire and Paris Accessories

LT Apparel Group

Gina Group

Lady A Designs

Spectra Logic

Fashion Institute of Technology

University of Vermont