The Campbell Sales Company is the sales division of the Campbell Soup Company representing Campbell
Condensed Soup, Chunky Soup, Swanson Broth, V8 Juices, Pace, and Prego
Campbell Sales Company, Camden, NJ
February 2014 - July 2015

•   Grew the CSC Food 4 Less business as Customer Business Manager (1.7%) o $22MM territory
•   Created and managed trade marketing budget for Food 4 Less division ($4.5MM)
•   Forecasted all display activity for Food 4 Less division o Improved forecast accuracy by 37%
•   Engaged divisional grocery sales managers at Food 4 Less, Ralphs, Fred Meyer, QFC, Smith's, and Fry's to seek enhancements to the centrally developed plan
•   Conducted quarterly reviews with sales managers at Kroger West divisions and presented additional
opportunities for growth
o Created additional promotional activities
o Gained additional display orders
•   Monitored competitive activity and performance
•   Developed and executed retail selling activity that link to the joint business plans
•   Checked distribution against major competitors in the market and fill any voids
•   Used Market 6 and/or IRI data to monitor sales trends, promotional performance, and up to date
business performance

Product Manager Air Fresheners, KRACO Enterprises, LLC
KRACO was one of the largest distributors of automotive aftermarket floor mats, seat covers, and air
fresheners selling to customers like Walmart, Target, Costco, Sam's Club, Walgreen's, CVS, Pep Boys,
AutoZone

Field Operations Manager (West Region)

Coca-Cola is the world's largest beverage company selling to customers such as Walmart, Target, Costco,
Sam's Club, Walgreen's, CVS, Kroger, Safeway, and Albertsons
Coca-Cola North America, Los Angeles, CA
April 2010 - March 2011

•   Coca-Cola Flavors Portfolio includes Sprite, Fanta, Fresca, Mello Yello, Tab, and Pibb Xtra
•   Brand steward for Sprite Fanta, Fresca, Tab, Nestea, Gold Peak Iced Tea
•   Managed $2.3MM trade marketing budget for Sprite and $1.3MM trade marketing budget for Fanta
in the West Region
•   Increased brand share (Sprite 6% and Fanta 3.1%)
•   Managed brand relationships with 16 bottlers


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Sales and Marketing Professional
Customer Marketing Manager, Shell Car Care
Shell Car Care was Shell Lubricant's CPG division that included Fix-A-Flat, Gumout, Black Magic, Rain-
X, and Auto Expressions and sold its waxes, wiper blades, fuel additives, car washes, air fresheners, and seat covers to customers like Walmart, Target, Costco, Sam's Club, Walgreen's, CVS, Pep Boys, AutoZone

Brand Operations Manager West Region

The Eleven Agency is a Sales and Marketing Firm in Orange County, CA for CPG and telecom customers
June 2003 - April 2004

Marketing Manager

Marketing Consultant

Mosaic Retail Solutions was a Sales and Marketing Firm in Orange County, CA for CPG, tech firms, and telecom companies
July 1997 - September 2001

Find out detailed information about Edward Gonzalez,  in Los Angeles, CA

Edward Gonzalez: in Los Angeles, CA

Edward Gonzalez

Kroger Sales Team, Campbell Sales Company

The Coca-Cola Company

The Eleven Agency

Pacific Genesis

Mosaic Retail Solutions

University of California