Director, Marketing

of marketing activities and initiatives including Digital Marketing activities with an emphasis on
engagement, events, tradeshows, Internet and Intranet site content, external relationships with
vendors for Digital Marketing projects, product launches and the development of collateral,
messaging, and advertising that supported and complemented lead generation programs, Social
Media programs, Retargeting and Display advertising.


*	Deep knowledge of marketing funnel, metrics, and analytics
*	Innovator, trendsetter, progressive thinker who can connect digital to all other aspects of
the business
*	Expert with Social Media, SEM, Google Analytics and paid advertising techniques.
*	In-depth knowledge of target audiences and mapping marketing tactics to a ppropriate
audience and action

In concert with VP of Digital and Demand, creates an overall plan that orchestrates a
cohesive digital engagement strategy that spans all digital interactions from e ar ly sta ge
awareness through the buyer's journey and throughout the customer lifecycle
*	Helps drive and coordinate digital strategy across all channels with key stakeholder s a nd
teams
*	Works with Market Intelligence to define a primary set of digital KPIs, a nd dev elop a nd
manage a dashboard reflecting progress toward each KPI
*	Uses analytics to continuously audit and improve digital experience and outcomes
*	Stays abreast of emerging digital technologies, media opportunities, approaches and strategies
*	Helps define and socialize digital strategies that extend across business and ge ogra phic s
segments - increased social following by 450%
*	Maintains a depth of technical understanding necessary to understand what is curr ently
possible and what is emerging
*	Manages all digital and in-person events, and webinars, and ties them to the engagement
strategy for high registration and attendance rates
*	Manages all peer review sites - G2 and Capterra - to capture reviews, search ranking a nd
top placement in competitive reports
*	Demonstrated excellence in creating and executing strategies that drive demand throug h
digital channels
*	Continuously tracking key metrics in accordance to industry standards to optimize
performance
*	Works with Sales Develop and Marketing Automation teams to ensure follow-up from key
activities is being accomplished
*	Tests and course corrects according to analytics, quickly and effectively.

Drove strategy, execution, coordination and optimization of all worldwide digital strategies
with emphasis on driving engagement and demand.
-	Tactics include: Content Syndication, Display Advertising, Site and A ccount Ba s ed
Retargeting, Paid and Organic Social Media, Custom Content Creation, Account
Based Advertising, Programmatic Advertising
*	Helped in driving target audiences to Commvault.com in order to build engagement a nd
drive to conversion.
*	In concert with the Director of Engagement and Campaigns, created an overall Media Plan
that created a cohesive engagement strategy that spans across early s tage a wa re nes s
through the buyer's journey and throughout the customer lifecycle.
*	Owned Social Media Strategy across LinkedIn, Facebook, and Twitter from ad copy
creation, target audience definition, performance reporting, and optimization.
*	Worked with the Marketing Intelligence team to define KPIs across all digital tactics to develop and management a dashboard reflecting performance.
*	Owned vendor/publisher relationships in all aspects from contract negotiation to program
optimization.
*	Stayed aware of all emerging digital technologies, media opportunities, vendor performance, and digital strategy.
*	Fully owned Digital Media Plan creation and Budgets including Purchase Order cr ea tion
and stayed aware of all changes in order to have an in-depth knowledge of m e trics a nd
analytics so that optimizations could be made to better support the business.

Manager, Digital Marketing

*	Solely responsible for all Tradeshow logistics which brings in an average of $50K per show.
-	Shows involved include: San Diego Comic Convention, New York International Gift
Fair, New York Comic Convention, Toy Fair.
-	Responsibilities include:
•	Pre-show negotiations while working within budget
•	Travel arrangements
•	Media meetings and interviews
•	Working the booth which includes set-up, tear down and speaking with all tradeshow attendees usually averaging 15,000
•	Product merchandising to ensure all product is being shown to their full capacity
•	Working within a given budget
*	Create Marketing Pans and Budgets.
*	Create Email Blasts to be sent out to fans, press and media announcing new products,
contests and promotions while keeping track of all contacts in ConstantContact.
*	Work with publications to set up advertising while staying within budget.
*	Submit product and applications to editorial awards.
*	Post all company news on Facebook, Twitter, FourSquare and Google+, bringing fan le ve l
to 12,000 users from 2,000 in 2 months

Tradeshow & Marketing Manager

Solely responsible for all Tradeshow logistics which is the lifeline of the business and brings
in an average of 1,200 sales leads per show.
-	Shows involved include: DevConnections, Microsoft TechEd, Microsoft Professiona l
Developers Conference, Microsoft MIX, South by Southwest, Web 2.0 Expo
-	Responsibilities include:
•	Pre-show contract negotiations while working with marketing budget to stay within predetermined amounts
•	Pre-show meetings and training for booth workers
•	Travel arrangements
•	Theme ideas, t-shirt designs, collateral designs
•	Contest and giveaway ideas
•	Media meetings and interviews
•	Working the booth which includes set-up, tear down and speaking with all tradeshow attendees usually averaging 3,000 to make sure they
understand our products and help them receive demos
*	Responsible for all logistics involved in Infragistics presence at Virtual Tradeshows which
includes contract negotiations, virtual booth worker training, virtual booth building, setting
up speaker recordings, etc.
*	Responsible for all Infragistics Corporate Events which include Employee Holiday Partie s ,
Corporate Headquarters Grand Opening Party, etc.
-	Responsibilities include: Catering choice, venue choice, invitations and RSV Ps,
Gift Bag creation, Set-up and decorating, Media and Public Figures attendance.
*	Assist with annual Marketing plan and budget, while tracking invoices, receipts, and spending.
*	Research, implementation, and tracking of all lead generation campaigns.
*	Handle all sales leads in sales system from tradeshows, website visits, community events,
code camps, user groups, etc.
*	Support Infragistics Community Department with User Group and Code Camp sponsorships, giveaways and collateral.
*	Manage departmental advertisement deadlines in Microsoft Project for Graphic Designe r
and Content Writer to ensure all deadlines were met.
*	Assist with content creation and development of the Infragistics website.
*	Post-reporting of all email campaigns, website launches, and tradeshows and events.
*	Sales support involving Power Point presentations, collateral design, reporting, email
campaigns, and events.
*	Assist Public Relations in setting up meetings, internal employees for interviews, e diting
Press Releases, and distributing news to the proper channels.
*	Assist Graphic Designer with advertisement creation, email campaign graphics, inte rnal
website graphics, and Sales and event collateral.
*	Oversee social media strategy and post al Infragistics news on Social Media Sites, ie.
Facebook, Twitter, etc.

Events Coordinator

Responsible for all logistics involved in CareerJournal's Executive Diversity Career
Opportunities fair which takes place three to four times per year all over the country and which raises over $100,000 each event, ie. all marketing material, hotel arr ange m ent s ,
catering arrangements, venue arrangements, set-up for event, registration for candidate s
and employers, etc.
*	Responsible for all logistics involved in The Wall Street Journal's Virtual Career Fair which
takes place eight times per year and which raises over $80,000 each event, ie. ca ndida te
registration, online booth building, customer service and support, training sessions, etc.
*	Support classified advertisement sales representatives for RealEstateJournal,
CareerJournal, SmallBusiness, and OpinionJournal, ie. creating Insertion Orders, dra wing
up traffic reports to send to clients, placing new tiles on websites, customer service, etc.
*	Support marketing team with projects, ie. e-mail blasts, advertisement trafficking, clie nt
support, etc.
*	Support third party business development partners, ie., customer service, barter deals, link
placement, etc.
*	Responsible for all work involving sending out and keeping track of subscribers an d their
information for OpinionJournal's paid daily newsletter, Political Diary, which has over 4,000
subscribers.
*	Assist in production of all websites using many different forms of internet de ve lopme nt
software, ie. Interwoven, HTML, MST.
*	Compose various competitive analyses to help aid in the production of new WSJ websites,
ie., Resume Services, NY Real Estate, Virtual Career Fair vendors, etc.
*	Perform daily tasks, ie., email alerts, billing, etc.

Sales Coordinator- The Wall Street Journal Online Network

Find out detailed information about Rachel Redondo, Director, Marketing in Freehold, NJ

Rachel Redondo: Director, Marketing in Freehold, NJ

Rachel Redondo

FocusVision

Commvault

Pretty Ugly, LLC

Infragistics, Inc

Dow Jones & Company, Inc