Overseeing eCommerce Department. Responsible for managing and monitoring all operations -
Listing, Marketing and Photography for three websites.
?	Expert Product Lister on Shopify, Ebay, Amazon + affiliate sites
?	Strategize seasonal campaigns to increase traffic and revenue
?	Designer of shopping style website, banner ad graphics and weekly newsletters
?	Marketing and posting on all social media sites + IG & facebook paid ads with budget
?	Used research and analysis for Google search ranking, paid google ads, google shopping
?	Ongoing keyword and SEO optimizing with titles, meta tags and detailed descriptions
?	Expert knowledge on shipping procedures using Shipworks; USPS, Fedex & DHL
?	Overseeing and Analyzing Sales Performance on all platforms
?	Worked closely with affiliates like Listrak and Commission Junction
?	Product Photography and editing by requirements for optimal imagery and web speed
?	Demonstrated strong business judgment and decision-making skills

Director of Ecommerce

?   Executed a business plan for Apparel Zoo's successful in retail business
?   Directed the store's employees, including hiring, performance evaluations, scheduling, training,
sales and customer complaints.
?   Responsible for store design indoor & outdoor, meeting deadlines and purchasing budgets
?   Optimized inventory management and record keeping
?   Communicated passion for customer service
?   Handled cash-flow; opening/closing register, counting the safe and making bank deposits
?   Implemented fun gimmicks with marketing tactics to drive sales like contests, rewards cards, etc.
?   Planned and controlled operation strategies and environment performance
?   Created billboard advertisements, outdoor signage and custom artwork to attract customers
?   Fully operated all social media posts and ads with a budget on Instagram and Facebook.
?   Ensured that all business activities were conducted in a consistent, predictable way.
?   Planned and attended all community events and donations to many local youth groups.
?   Analyzed reports for customer retention, spending and margin using Excel.
?   Determine goods and services to be sold and set prices based on forecasts of customer demand.
?   Shared projects with other departments using Monday.com and Google Sheets
?   Maintained compliance with the state Health Dept.
?   Built relationships with customers, responding to their concerns and needs.


Product Design & Production for CLSC a subdivision of Threadbeast
July 2019 - November 2021

?   Responsible for making tech packs, graphic design for packaging, labeling and product support
literature. Product design for men's tops, bottoms, hats, & accessories
?   Initiated quality control protocol for prototype and production samples
?   Designed through a licensed agreement for SMU with fashion brands Diamond Supply Co. and Pink Dolphin & CLSC
?   Extended hours using Adobe Illustrator & Photoshop
?   Enabled shorter product development cycles and reduced time to market.
?   Streamlined product development process
?   Knowledge of production process, techniques and standards
?   Commercial Awareness on trending markets and visuals
?   Negotiated contracts with existing and potential vendors and provided cost analysis for new product
development

Head of Retail Operations

Responsible for purchasing mens clothing and hard goods for many outlets; retail store,
ecommerce store, wholesale/jobbing and curated subscription boxes.
?	Managed monthly spending budget and authorized payments
?	Research, evaluate and analyze market trends, applying this knowledge to buying decisions
?	Built relationships with suppliers and negotiated the best pricing (references available)
?	Arrange transport of goods and track orders to ensure timely delivery
?	Ensured the accuracy of purchase orders
?	Solve supply chain problems
?	Write purchase orders and inventory reports for management
?	Seeked new vendors and suppliers
?	Traveled to fashion trade shows like MAGIC, Agenda and LA Men's Market.

Menswear Buyer

Ecommerce Lister
February 2009 - November 2010

?   Work closely with CEO for accurate development of website content
?   Manage and add products daily (includes picture upload, product description)
?   Use of Magento software: Volusion, Camiloo
?   Full management of Amazon and Ebay store (knowledge of InkFrog.com)
?   Designer of bi-monthly email newsletter using Constant Contact.
?   Photographer using Nikon D90: Takes pictures of store products and
?   photoshop with white background for specific upload requirements
?   Create and manage coupon code, brand sales and promotions
?   Generate and track website traffic with use of Google analytics and
?   Daily use of Excel, MS Outlook and Photoshop

Designer

?	Developed marketing strategy that delivered online promotional services both business to business and business to consumer markets
?	Managed over 50 online campaigns that included cost-per-action partnerships and banners
?	Implemented an affiliate marketing program and 2 monthly email marketing campaigns
?	Worked closely CEO to launch and design products
?	Recruited and communicated with beauty and fragrance vendors (Product catalogs, applications, price sheets and net terms)
?	Product lister for two website developed on Magento; fully responsible for product photos
and description uploads on eBay and amazon
?	Responsible for updating 30 + social networking websites daily & weekly
?	Helped determine strategic marketing direction
?	Beauty blogger: Over 1,000 blogs written
?	Developed media plan and oversaw creative copy for seasonal campaigns
?	Constantly increasing revenue with new ideas and campaigns

Marketing Director / Ecommerce Product Listing

Find out detailed information about Felicha Bogroff,  in Los Angeles, CA

Felicha Bogroff: in Los Angeles, CA

Felicha Bogroff

Apparel Zoo Inc

Apparel Zoo Inc

Steal Deal Inc, Threadbeast, Apparel Zoo Inc

AGENA ASTRO

ULTRA FRAGRANCES INC

FULLERTON COLLEGE

Rio Hondo College

RIO HONDO COLLEGE