High Society Freeride Company LLC

High Society was founded in the Fall of 2003 in Aspen, Colorado. Our mission is to build premium, high performance, durable mountain gear and distribute it directly to you while providing an unmatched customer service experience. This allows us to distribute, sometimes limited, high end products at a great price without the retail markup and build long term relationships with our customers.

Only a select few retail and demo partners are authorized to sell High Society products and we work with them on an individual basis to provide exclusive offerings in strategic locations. The rugged Rocky Mountain terrain that surrounds our headquarters allows us to conduct rigorous R&D testing in all 4 seasons, 365 days a year. Aspen is our muse, a mecca where the outdoors, music, fashion, film and art all collide giving us a never ending supply of inspiration for the next design and adventure.
High Society gear is not just durable and built for performance. It is also a vessel for us to share talented local artists work with you. Since the brands inception the design of each and every HS piece is thoughtfully constructed and integrated.