Global Product Manager

Creative, energetic marketing professional with a blended knowledge of healthcare and communication technology.
Adaptive and resilient, lifecycle planner with 5+ years of experience in product management and 4+ years in
engineering. From a med device design engineer to a unified communications/collaboration (UCC) product manager
and now overseeing a $150M infusion disposables franchise, I have an endless enthusiasm for learning.

Led global five-year product planning roadmap for the CADD and Medex infusion disposables product lines within the Infusion Systems business unit. Accountable for new product and sustaining engineering program execution, phase-
gate adherence, analytics/metrics and portfolio management.
Monitored/managed business performance for the $150M infusion disposables portfolio, including global
revenue and margin analysis, market trends/drivers, and global forecasting for new products
Developed and executed the product roadmap strategy, both in the short-term and long-term
Employed a SKU rationalization project across the infusions systems business unit portfolio, reducing total SKUs by 35%
Established pricing levels/discounts structures utilizing market surveillance, competitive analysis and industry reports
Developed and cultivated relationships with key customers and key opinion leaders

(Eden Prairie, Minnesota)	8/2016-3/2018
Vaddio acquired by Milestone (2016), Milestone acquired by Legrand (2017)
Product Manager
Co-led product planning roadmap for the entire Vaddio company including PTZ cameras, professional AV solutions
and a full suite of UCC products for the audiovisual, videoconference and broadcast marketplaces during the transition to Milestone, then narrowed focus to UCC product line. Accountable for new product and sustaining
program execution, project management, phase-gate adherence, analytics/metrics and portfolio management.
Maintained pulse of the customer through continued engagement with AV integrators, Consultants and End-users, and served as the subject matter expert on product lines, which included supporting sales team with customer
engagements, establishing and maintaining strategic industry partnerships, identifying vertical market opportunities and keeping apprised of competitive landscape
Created and defined detailed product requirements associated with annual roadmap, supported by business cases and comprehensive assessment of market needs
Defined and managed continuous improvement projects including feature enhancements, cost reductions, and
pricing adjustments; developed mount finder tool that resulted in 100% increase in unit sales by the end of year one
Functioned as the program manager for NPI process, coordinating efforts between Engineering, Manufacturing, and
Sales and Marketing, and establishing key milestones and gating criteria as well as obtaining executive approval for go/no go decisions
Coordinated with marketing to create launch plans, positioning guidance, competitive landscape and target applications

Product Manager

Led a team of 3 engineers as the technical lead on an NPI needle program. Accountable for project management and
new product development, including research, planning, design, verification and validation for infusion systems and vascular access products.
Lead large projects collaborating with associates around the world to solve technical problems
Managed, prioritized and coordinated several projects at a time in order to complete them in an efficient manner
Developed and executed testing protocols and reports to investigate problems and implement validated solutions
5157 W 10th Ave, Denver, Colorado 80204
+1-612-269-6765 (mobile) • hoffm425@gmail.com • linkedin.com/in/danieljohnhoffman

Mechanical Engineer II

Created manufacturing plans and process drawings for parts
Conducted time studies and analyzed the flow of production cells to optimize efficiency
Identified and resolved manufacturing issues that have or potentially may have caused productivity, safety or
product quality issues using the Corrective Action method
Designed, developed, and implemented tools, fixtures, equipment and technologies to support manufacturing

Manufacturing Engineer

Find out detailed information about Daniel Hoffman, Global Product Manager in Denver

Daniel Hoffman: Global Product Manager in Denver

Daniel Hoffman

SMITHS MEDICAL

VADDIO/MILESTONE AV TECHNOLOGIES/LEGRAND

SMITHS MEDICAL

UNITED GEAR AND ASSEMBLY

CARLSON SCHOOL OF MANAGEMENT

UNIVERSITY OF MINNESOTA; COLLEGE OF SCIENCE AND ENGINEERING

Wirtschaftsuniversität Wien