DIRECTOR OF ECOMMERCE

? Built a strategic 3-6-9 month Ecommerce Plan to best tackle & execute Ultarcor's advantages & disadvantages.
? Oversaw all content creation with the creative director.
? Monitored performance analytics, web traffic, product & category, converted marketing platforms & overall web
? Developed a strategy based on current & previous digital presence
? Maximized all digital shelf performance by managing/owning marketing solutions, SEO/SEM, as well as all other methodologies & analytics.
? Leading all Project & strategy development for all of Ultracor's Digital Marketing plans, implementation, & development.
? Focused entirely on the overall direction Ultracor's digital presence & identity
? Lead on strategies- The team consisted of myself as both the Director of Ecommerce & the Marketing Director.
? Planned & executed web development changes, UX/UI designs, & full maintenance.
? Point person as the Ecommerce Director & Marketing director for training & guiding other department's
? Superior organization between both roles.
? Developed & executed a full marketing Plan by creating a Marketing Calendar, preparing all digital content & creatives, executing by collaborating with the creative director & digital designers.
? Collaborated with IT professionals for development & maintenance for the overall ecommerce site
? An experienced professional in the digital retailing market, with business-to-business(B2B) with extensive knowledge in all technologies & tactics
? Lead in all digital asset management & analytical management
? Proved to developing, executing & maintaining a sophisticated ecommerce strategy by leveraging all ecommerce platforms resourced to me, by delivering a successful business value & growth for the brand.
? Lead in Product merchandising & management with my Ecommerce Coordinator
? Headed a team of 6, Ecommerce coordinator, web developer, content creator, social media manager, IT manager & graphic designer.
? Oversee the digital customer experience, including, but was not limited to optimizing conversion rates, supporting acquisitions, updating site content, managing pages and products, maintaining inventory levels, and overseeing user flow / customer experience.
? Product Merchandising and development on web back end -in house
? Lead in development of project plans, process flow in Ecom
? Responsible for maximizing revenue on site and maximizing upsell/cross-sell/AOV
? Lead to ensure success by constituting a metric that is used to measure how the product is working and test it in a small market- digital advertising and check analytics on how the targeted market reacted to the product.
? Work with the CEO to ensure a budgeted plan leading to best profitability direct to the consumer with proven growth.
? Increasing YTD sales by implementing return on Ad Spend by creating market plan before launching a product- create a few presentations on sales materials, and landing pages
? Integrated and migrating platforms with account managers & specialists via third-party vendors/retailers/apps
? Scoping and delivering multiple projects at any given time with a track record of delivering key projects within budget
? Defining new processes and workflows that improve efficiency of a delivery team and adjusting processes according to company needs and structure.
? Managed and run the customer service team/department - answering emails, ticket on CSR platform, training
? Managed affiliates - commission rates, landing page UX & UI

? Overseen the digital customer experience, including, but was not limited to optimizing conversion rates, supporting acquisitions, updating site content, managing pages and products, maintaining inventory levels, and overseeing user flow / customer experience.
? Lead in development of project plans, process flow diagrams, use cases, functional and technical requirements.
? Responsible for maximizing revenue on site and maximizing upsell/cross-sell/AOV by 70%
? Lead cross functional teams on an ongoing basis including stakeholders & team members to ensure success by constituting a metric that is used to measure how the product is working and test it in a small market- digital advertising and check analytics on how the targeted market reacted to the product.
? Worked with the CEO, COO, CFO to ensure budgeted plan leading to best profitability direct to consumer with proven growth of up to 341% YOY.
? Increasing YTD sales by implementing return on Ad Spend by creating market plan before launching a product- create a few presentations on sales materials, and landing pages
? Integrated and migrating platforms with account managers & specialists via third-party vendors/retailers/apps
? Managed and achieved ROI highly complex, cross functional projects using UX & UE optimization, SEO, SQL, third-party logistics. Impacting the overall company
? Scoping and delivering multiple projects at any given time with a track record of delivering projects on-time and within budget
? 20% increase YOY click rate based on campaign and projected growth overall as a company
? Defining new processes and workflows that improve efficiency of a delivery team and adjusting processes according to company needs and structure.
? Owning the full project lifecycle: defining, managing, and executing project activities, including stakeholder adherence to delivery schedules, scope and risk management, budget control, and critical path scheduling and adhering to best practice project management methodology
? Status reporting and executive level reporting as necessary for critical projects and identifying complex project risks, developing risk mitigations, and implementing action plans to reduce or eliminate project risks.
? Ensured an alignment of project objectives and activities with the overall corporate strategy and e-commerce roadmap
? Analyzes to ensure growth momentum and enhance the quality of data Performed Y2K modifications on existing financial software

SR. Director of Ecommerce/Product Manager

Find out detailed information about Lama Samhat, DIRECTOR OF ECOMMERCE in Bell, CA

Lama Samhat: DIRECTOR OF ECOMMERCE in Bell, CA

Lama Samhat

Ultracor, Hawthorne

Denim Exchange

California State University