C.W Park


C.W Park presently serves as the Global Branding Center's director. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the University of Pittsburgh's Katz School of Business.

He was on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology and was the editor of the Journal of Consumer Psychology from 2008 to 2012.

C.W. Park recently released the book Brand Admiration: Building a Business People Love (Wiley). C.W. Park has also published multiple publications in prestigious journals such as the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing.