Passionate about the Lifestyle and Sport Branded Industry & Elite level sports having worked with all of the global players over the past 17 years. Extensive experience with both brand and omni-channel retail. with a proven track record in delivering consumer focused commercial results, improved operational process, clear strategic focus and a strong eye for product and trends all with data led analysis at heart. Skilled in effective communication cross cultures and matrix structures, relationship management & team development, leading by example, allowing autonomy and most of all maintaining a fun, motivational, efficient working environment. A solution-oriented focus with experience in brand market place management, product, strategic account, category & country whole sale management, GTM process plus from the retail side buying, merchandising, allocation in Omi- Channel retail operation.