E-Commerce (Data & Business) Analyst

Sedulous and self-motivated individual with over a year of experience in research analytics, data science and business
solutions. I am experienced across multiple business segments and a wide portfolio of engagements, from managing data
pipelines to running business operations; but zealous to learn new technologies and processes.

Lead advertising and web analytics on multiple platforms; successfully growing a $10M business by 4.74x YoY. Work cross-
functionally with the product, engineering, finance, and marketing teams to achieve seamless scalability & sustained growth.
? Lead advertising on online marketplaces such as Amazon, eBay, Home Depot, Wayfair, and Walmart
? Conduct regular market research - web scraping, data mining and wrangling - to identify growth segments, purpose
expansion plans and provide new product recommendations
? Developing a reinforced machine learning method to inform promotional activities by analyzing the market
? Drive inventory replenishment efforts using differential equation extrapolation and regression analysis
? Manage web analytics and develop digital marketing strategies to penetrate new markets for the B2B website
? Work on the new B2C website's design, performance, domain migration and SEO backlinks
? Create and manage multiple VBA, Python and Power BI models to process data for recurring reports
? Transform data to actionable insights and executive summaries for senior management and key stakeholders
? Manage multiple SaaS vendors that augment growth initiatives
? Actively participate in seminars and workshops to keep abreast with best practices and latest digital trends, and share
with the team (portfolio and product owners) for mutual learning and growth

Collected, analyzed, and visualized COVID data to ascertain the impacts of COVID on households, specifically on women and minorities, with the aim to inform equitable policies, resilience plans and recovery strategies. Working on State specific
reports; for more, see: https://sites.google.com/site/martavicarelli2/sup-lab/impacts-of-covid-19-on-households

Research Analyst

Marketing Consultant

Research Assistant

Research Assistant (EURA)

Find out detailed information about Yash Tyagi, E-Commerce (Data & Business) Analyst 

Yash Tyagi: E-Commerce (Data & Business) Analyst

Yash Tyagi

LEDVANCE LLC

Sustainable Economics and Policy Lab, UMass Amherst

Ion Lighting Distribution Inc

Political Economy Research Institute, UMass Amherst

Economics Department, UMass Amherst

Isenberg School of Management