Marketing & Special Events Coordinator

Generate and manage branded content for Baytown Parks and Recreation social media outlets including Facebook,
Instagram, and department website; increased Facebook follower count by 62% and Instagram follower count by
52% within 1 year of hire.
?   Manage content released to the press, including the Baytown Sun, ABC 13, and Houston Chronicle.
?   Develop digital and print marketing collateral for Pirates Bay Waterpark and Calypso Cove, departmental events
and programs, and select City of Baytown City Management events, such as groundbreakings, ribbon cuttings, and community relations events.
?   Represent the department in board and committee meetings, including the Baytown Parks Advisory Board,
Baytown's Arts, Culture, and Entertainment District, the Texas Association of Municipal Officers, East Region
Texas Recreation and Park Society, and MD Anderson's BeWell Baytown Steering Committee.
?   Manage all paid advertisements, proposal decks, and sponsorship agreements for the Baytown Parks and Recreation
department's events, programs, parks, and event venues.
?   Manage and coordinate Baytown Parks and Recreation large scale events, such as the Juneteenth and 4 th of July
Celebrations, Grito Fest, Baytown's Christmas Parade, Christmas Movie Nights, and more; manage staff members during day-to-day operations and events, making sure all events operate fluidly.

Organized, marketed, and executed pregame giveaway events and special events, such as wedding rehearsal dinners,
corporate meetings and dinners, large-scale festivals, and Fort Bend ISD school events; assisted game day functions,
including showcase organizations, the 50/50 raffle, the Kids Run the Bases program, and more.
?   Managed internal and external clients and vendors in executing Constellation Field's first Halloween Town Festival
and attracted over 4,000 guests.

Special Events Intern

Worked to help prepare for the 2020 Houston Open by leading market research for vendors, developing quotes and
proposals, tracking inventory of tournament assets, and initiating course preparation; conducted site visits at Memorial Park Golf Course with the third party event company.
?   Managed research and marketing for the Birdies for Charity non-profit program for potential donations

Events & Operations Intern

Managed email campaigns, developed content, graphics, and templates for social media; tracked and analyzed email
and social media reach; developed flyers for upcoming events and news content; assisted event planning for signing
ceremonies, virtual graduation, and faculty events.

Marketing Coordinator

Find out detailed information about Yebin Chae, Marketing & Special Events Coordinator in Houston, TX

Yebin Chae: Marketing & Special Events Coordinator in Houston, TX

Yebin Chae

City of Baytown

Constellation Field/ Sugar Land Skeeters

Houston Astros/ Astros Golf Foundation

Rice University Sport Management Department

Rice University