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Art Director

Experienced in concepting and executing brand development design and multi-channel marketing campaigns in all forms of visual arts from digital to print mediums. 10 years of design experience in a professional setting and 3 years of experience as an art director. Currently studying in a certification program for 2D Animation.

Contracted for concept direction, brand development, design, and animation with a focus on creative excellence.  
- Facebook | Even/Odd Films – Hired to lead a team to concept and produce inspiring social media campaigns for an audience of 4.2M Facebook App users. My roles include art director and animator. 
- AQMNI Mural Co – Designs, illustrates and animates interactive AR murals using video and editing software.  
- Hulu – Enhanced communication of the user interface including creating artwork for the 3D VR space.  
- Universal Pictures – Design lead for Jurassic Park: Lost World's supermarket display campaign. 
- M. Steves – Created the logo, packaging, and the retail store design to launch a boutique 5-product skincare brand.  

Managed a team of 4 designers and copy-writers to deliver consistent and superior multi-channel marketing campaigns for AT&T, the primary client. Included leading creation and production of all campaign elements from concept to production.  
- Delivered multiple end-to-end marketing campaigns on schedule with superior quality for an audience list of 20k+. 
- Concepted and designed a Rewards App including visuals, in-store signage, and micro-website landing pages.  

Hired to expand the reach of a healthcare non-profit based in India. Led brainstorming of concepts through production. 
- Reached families of 35K newborns in 14 countries with multi-channel materials including print, videos, and a website. 

Visual Artist

Created the strategy and design materials to promote the crafts of rural Andean female artisans.  
- Boosted profits +200% by designing a full educational campaign that included re-branding and retail communication. 

Graphic Designer

Developed digital and print campaigns for The Disney Store, Disney Interactive, Disney Publishing, and releases for the Star 
Wars and Marvel enterprises. Multi-channel campaigns included print, digital, web, retail communication, POS, and logos.  
- Boosted Disney Store foot traffic in NYC by concepting and creating a NY-centric campaign with Disney characters. Media included bus stops, subway billboards, and Times Square billboards which resulted in 35% growth of foot traffic to the Disney Store in Times Square. 
- Bridged theatrical releases with multi-channel campaigns for Star Wars, Force Awakens and Rogue One.  
- Used fan insights to concept the licensed merchandise campaign for Captain America Civil War.  
- Streamlined the overall web-design and user-experience on Disney.com reaching 10M viewers per month. 

The Walt Disney Company

Find out detailed information about Jan-Carlo Zafranco, Art Director in Culver City, CA

Jan-Carlo Zafranco: Art Director in Culver City, CA

Jan-Carlo Zafranco

Freelance

Javelin Agency

BEMPU

AWAMAKI

Designer

CG Spectrum

Loyola Marymount University