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Founder

MARKETING DIRECTOR – SALES MANAGER – ESTABLISHED TEAM LEADER
Skilled Marketing Director and sales manager in the action sports and fashion industry in B2B and B2C markets with a proven background of growing revenue in complex and fast-paced markets.
Developing brands with a combination of strategic and creative approaches.
Acting based on creativity, design thinking, research, intensive analysis,
and deep understanding of all areas involved in marketing, sales and merchandising processes.
Story telling skills and high aesthetic discernment to build brand awareness, consumer engagement, and market penetration.
A dedicated leader with the passion of building and working in successful high-performance teams.

Owner April 2018- Current
• Marketing, Sales and Production of handmade leather accessories and apparel.
• Design and manufacturing of high-quality original pieces.
• Social Media Management (promotions, sales and growth).
• Direction of seasonal photoshoots for special collaborations and limited edition drops.
• Content creation for our different social media outlets (Stories/Reels/Hard Posts).
• Design and management of the ecommerce platform as well as updating the look and feel of the site every season.
Small business originally created in 2014 as a passion project.
Since then, I have grown the company to be in 3 different countries (Japan/Costa Rica/USA) Created a strong social media following and a consistent engagement.
Very proud to have created a platform that allows me to do collaborations with artists and musicians I admire and respect.


• Regional Marketing Director in-charge of 13 countries in the Latin America region.
• Go to market strategies and implementation.
• Sales meetings coordination and presentations to regional partners.
• Budget management, allocation and supervision.
• Created comprehensive content plan for the online launch of all new collections.
• Responsible for the strategic planning, budgeting and creative execution of all digital display and native advertising and content programs across all
medium (social media, blogs, referral program).
• Supervision of marketing campaigns and alignment of Latin American accounts (licensees, distributors and direct accounts).
• Management of social media ambassador programs within Latin American countries.
• Event management and production of new marketing campaigns for music, art, skateboarding, surf divisions.
• Marketing strategies to promote conversion based on local market analytics and historical data.
• Paid Media promotions and PR for special events and launches with artists and global athletes.
• Collaborations with Local artists and key personalities to increase brand awareness and market penetration.
• Creation and management of social media calendar to deploy content on monthly basis.

Marketing Director

Latin America Marketing Manager/Product Merchandiser April 2014-Oct 2015 “Global employee of the year 2014”
? Market analysis within Latin American countries to identify endemic and non-endemic consumers.
? Regional product Merchandising and product segmentation.
? Go to market strategies and implementation.
? Sales meetings coordination and seasonal offering presentations to regional partners.
? Product line management and product assortment adoption.
? Meetings with the global footwear/apparel design and merchandising teams to determine the best materials and colors for counter seasons.
? Event management and production of new marketing campaigns for music, art, skateboarding, surf divisions.
? Collaborations with local artists and key personalities to increase brand awareness and market penetration.
? Budget management
? First Latin America skate super tour with 4,000 to 5,000 spectators attending every event.
? Worked alongside footwear development to create a new deconstructed silhouette targeting the Mexican market that sold 2M pairs.

Marketing Manager/Product Merchandiser

Find out detailed information about Gunther Estrada, Founder in Long Beach, CA

Gunther Estrada: Founder in Long Beach, CA

Gunther Estrada

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