Master in Distribution Management and Trade

"Beyond the Core" Head

Senior Global Marketing Leader & Business
Manager with over 20 years' experience and

business acumen strive steering commercial strategies

to drive up profits, significantly increase market share

and build high-performing global teams that successfully
deliver strategic initiatives related to brands/categories
and new business models. Respected leader who drives
key transformation programs and provides instrumental
input at senior management level. Experienced in
identifying start-ups/new business opportunities to


generate potential growth and ecosystems. Accelerator

Mentor and appointed Italian FoodTech Influencers to
watch in 2021 (https://bit.ly/77ft21)

SKILLS AND COMPETENCIES

Communication and Marketing strategies

Growth & Market Shares

Business Transformation/Disruptive Innovation

New Business Model/Start up Ecosystem/DtC

Digital/Data-driven Marketing Strategies

Global Team Leadership

Senior Level Engagement

eCommerce

Assess and identify new business/service models opportunities in the market. Lead cross-functional and direct teams (•30).
• Oversee new business/service model, RtM initiatives for key categories (e.g. Nutrition, Food, Pet, Coffee &Waters)
• Supervise and nurture "Tribers" Pool as "Lean Experts", handling their engagement in initiatives - closely working w/ R&D
Accelerator Lausanne and Zone Categories
• Operationalize projects establishing common KPI's/governance for each phase and engaging cross functional teams
• Co-lead innovation mindset programs w/ HR and contribute to build Strategic Ecosystems for categories in alignment w/ Zone
and Open Innovation programs
• Collaborate w/ Corporate Strategy in scouting relevant start-ups to set up strategic local partnership w/ categories

Provide strategic leadership across three major global projects (Smart Recipe Hub, PCE & thought leadership), managing CHF Multi-
M budget and on/offshore teams focused on technology development, innovation and marketing. Report to VP Global Head of Innovation and Service Models (former VP Global Head of Digital and Social Media). Led offshore teams (•20).
• Improved culinary market position by creating and launching pioneering recipe platform "Smart Recipe Hub" (SRH),
sponsored by Food and Dairy SBUs. Recognized for exceptional stakeholder management and markets onboarding.
• Spearheaded Personalized Consumer Experience (PCE) program defining global ambition, vision, plan and setting up new
capabilities for this territory.
• Led other initiatives including Ratings&Reviews program. Developed Thought-Leadership curriculum on best practices for markets across org structure, ways of working, tech and capability building programs.

Global Digital Marketing Lead

Internally focused role to deliver digital transformation and embed fully across marketing processes and ecommerce at NiM level.
Led team of 15.
• Instrumental in the creation of first market-based DAT, supporting digital foundations capabilities
• Succeeded in executing digitalization initiatives that improved media investment efficiencies, delivered more accurate
marketing and digital briefs.
• Established KPI team that retrieved important consumer insights from multiple social channels, including early adoption
of social listening and community management insourcing.

Consumer Engagement Lead

Spearheaded critical CRM transformation initiative at market level, building advocacy with Consumers through Digital CRM and Market Consumer Service (F&B/Waters/Pet food). Led team of 9.
• Delivered and executed a new CRM strategy and plan to foster Nutrition&Health position and create unique consumer
view database.
• Leveraged consumer insights to implement engagement model of service that utilized Live chat and 24/7 support across
new digital platforms.

Consumer Relationship Lead

Find out detailed information about barbara vita, "Beyond the Core" Head 

barbara vita: "Beyond the Core" Head

barbara vita

Innovation

Nestlé S.A. Switzerland

Nestlé S.A. Switzerland

Nestlé S.A. Switzerland

CATHOLIC UNIVERSITY OF MILAN