Chief Marketing Officer & Director of Digital Content

? Research content landscape and develop a content marketing strategy based on specific vertical needs
? Manage creation and publication of truly unique content designed around organic traffic acquisition and brand
positioning
? Build and execute scalable link-building strategies to increase domain authority and search positioning
? Measure marketing performance vs. objectives to develop future strategies to promote brand awareness
? Oversee digital SEO strategy including on-page and off-page tactics to enhance SERP rankings and brand visibility
? Create, film, edit, publish, and promote video content for social promotion and partner/affiliate relations
? Execute an aggressive MoM organic growth plan without the use of paid traffic, social, or outside funding
? Attend industry conferences and meet with key strategic partners to further brand awareness and future relationships
? Oversee, train, and hire team members from around the world in a remote-first company
? Organize company work/learning retreats including overseas travel for groups of up to 40 people
? Work directly with Founder/CEO on high-level company growth strategy

? Developed holistic marketing strategy for a nationwide SaaS company in rapid-growth stage
? Managed digital marketing budget of over $1.3M a year
? Built, monitored, and optimized inbound marketing strategy across multiple platforms
? Executed Google PPC campaign as primary traffic source with $100K monthly budget.
? Measured marketing performance related to company performance, growth and campaign effectiveness
? Identified key data insights and developed key performance indicators to drive acquisition strategies
? Created and executed a value-driven link-building strategy to enhance off-page SEO and referral traffic
? Maintained steady user growth and acceptable user acquisition costs through constant campaign optimization
? Directed social media outreach, content marketing campaigns, and social paid advertising
? Increased primary and secondary funnel conversion rates through onsite optimization, A/B testing, and user education
? Directed UX efforts and front-end website development to ensure a clear and simple user path
? Designed email drip workflows to encourage quick user adoption and aid in customer support post signup
? Collaborated with operations, customer support, and software development teams to achieve marketing alignment
around product development, user needs, and KPI tracking
? Managed team meetings, project management board, and innovation sessions related to marketing initiatives
? Recruited, trained, and oversaw a team of digital marketing specialists

Director of Marketing & Growth

Owner

? Assisted sales team by designing prospective marketing budgets and negotiating initial client agreements
? Onboarded new clients and managed initial account build-out including website design and campaign creation
? Designed and optimized client marketing campaigns including PPC, social media, and traditional marketing
? Implemented marketing strategy for a variety of SMB clients in a variety of different verticals
? Oversaw a team of content creators, designers, developers, ad specialists, and project managers
? Analyzed data trends to inform future client marketing strategy and campaign optimization
? Managed marketing budgets exceeding 50K per month for a book of over 40 unique clients
? Maintained client websites including content and UX updates, SEO optimization, and ongoing site audits
? Reported campaign metrics and ROI to clients regularly
? Assisted clients with business planning, building organizational systems, and customer service
? Advised clients on sales funnel optimization from sourcing to customer fulfillment

Marketing Executive

? Managed corporate partnership communication projects across multiple channels and campaigns
? Produced print and digital through participant interviews, stories, images, videos, and podcasts
? Created, curated, and shared creative assets for recruitment campaigns and branding initiatives
? Constructed compelling social content for a wide variety of audiences to promote recruitment, programming, and our
partner relationships
? Managed various websites and digital assets to ensure a simple UX and findability in search results
? Monitored key performance indicators to ensure organizational communication goals were met or exceeded
? Analyzed and reported on web and social analytics to help drive future marketing and communication strategy
? Sought out potential storytelling opportunities throughout various No Barriers programs
? Managed communication interns and the projects assigned to them
? Facilitated field experiences in the warrior/veteran space
? Executed live marketing and communications plan for annual conference with over 1000 participants
? Capture creative assets in the field through photography and video

Communications Coordinator and Field Trip Leader

Copywriter - Outdoor Gear and Sporting Goods

Graduate Leadership Coordinator - SLiCE

Outfitting and programming Intern at NOLS Rocky Mountain Branch
AmeriCorps Service Member: Over 400 service hours logged

Publications Intern at NOLS International Headquarters

Find out detailed information about Paul Ronto, Chief Marketing Officer & Director of Digital Content in Fort Collins

Paul Ronto: Chief Marketing Officer & Director of Digital Content in Fort Collins

Paul Ronto

RunRepeat

TurboTenant

Class 5 Carvings

Madwire

No Barriers USA

Sierra Trading Post

Colorado State University

National Outdoor Leadership School (NOLS)

Colorado State University

Colorado State University