Fashion

Outdoor

Skate

Snow

Streetwear

Co-founder and Chief Executive Officer

Co-founded and managed a trendsetting clothing line that is considered to be LA's original underground street wear. Identified market opportunities during the onset of the rave movement and led the vision to focus product development, distribution, and partnership efforts to meet its demands. Managed corporate budget, sales forecasting and long-range planning. Optimized operations to increase working capital and cash flow and drove expansion on a global scale. Developed brand architecture strategies to capitalize on customer loyalty with innovative product lines adding Kikgirl, Greed, Greedgirl and Pulsion brands to the Kikwear line.
? Solely responsible for inception-to-date company sales volume exceeding $250 million.
? Grew YOY sales volume by 20-30% for nearly a decade.
? Achieved an annual gross sales record of $24.6M with a gross margin of 41%.
? Secured and managed accounts with Hot Topic, Pacific Sunwear, Zumiez, Tilly's, Urban Outfitters, Nordstrom, Maurices, Guess, Forever 21, Arden B, Wet Seal, Rampage, and LA Police Gear.
? Established e-commerce and social media producing new multi-million dollar revenue sources.

Organized a domestic coalition to manufacture and supply reusable personal protective equipment and began shipping solutions to hospitals, assisted living and skilled nursing facilities in 19 days.
? Secured the domestic production of over 500,000 reusable PPEs with LA partners.
? Led import production of company branded nitrile gloves, reusable scrubs and linens.
? Proudly serviced front-line leaders at Keck Medicine of USC, Children's Hospital Los Angeles, Stanford University, Duke University Medical Center and Genesis Healthcare.
? Oversaw company philanthropic initiatives donating over 10,000 isolation gowns, masks and protective supplies to organizations in need during the height of the COVID-19 pandemic.

Chief Executive Officer

Developed custom promotional products, packaging concepts, and tactical marketing strategies to support product, brand, and tour launches for high profile clients.
? Generated over $1M in sales with 40%+ gross margins.
? Collaborated with the design team to develop concepts and visual strategies for marketing and sales collateral.
? Managed client's product lifecycle development from inception to import production and end user delivery.

Sales Director

Find out detailed information about Alex Berenson, Co-founder and Chief Executive Officer in Los Angeles, CA

Alex Berenson: Co-founder and Chief Executive Officer in Los Angeles, CA

Alex Berenson

Kikwear Industries, Inc

Domestic Medical Supply Coalition

Marketing Innovations International