• Wrote & edited website content for brand voice & enhanced SEO
• Built campaign and partnership landing pages within CMS
• Developed, communicated and maintained website content standards
• Partnered with divisional marketing leaders to implement standards, understand market-specific needs and support digital campaigns
• Developed user-centric CMS training documentation; provided formal and ad-hoc CMS training and support
• Partnered with creative agency to strategize owned and earned media content
• Led IT and QA teams to document, track and test website enhancements and bug fixes
• Managed scheduling and distribution of digital photography assets across 12 divisions
• Assumed ownership of Google My Business account to manage over 480 listings
• Developed, maintained & reported quarterly website audits, reducing errors by 16%
• Worked closely with ad agency, corporate and divisional marketing leaders and IT on a ground-up redesign of corporate website

Digital Content Manager

• Worked with project managers and stakeholders to understand and address redundancies in new CRM reporting
• Evaluated and reported on existing software systems to identify opportunities to better leverage their technologies across the company

Business Systems Analyst

• Worked closely with CMO, corporate marketing and IT to develop and maintain comprehensive brand strategies, content standards and functionality enhancements across company website
• Worked closely with divisional marketing leaders to ensure that corporate strategy and standards were communicated and implemented effectively
• Created and maintained documentation for CMS (Sitecore) and marketing email (ClickDimensions) platforms; lead formal and ad-hoc CMS and email training
• Consistently balanced multiple projects, priorities and deadlines to drive the brand, improve user experience and develop CMS functionality
• Worked closely with IT, corporate and divisional marketing leaders to successfully migrate web content during builder acquisitions and two company-wide mergers

• Lead copywriter, content manager, and QC analyst for in-house website fulfillment
• Edited existing copy for clarity, accuracy and SEO / SEM compliance
• Interfaced with clients to identify marketing strategy and develop content
• Interfaced with field sales, management and vendors to coordinate production and improve efficiency; exceeded 2009 cycle time reduction goal by 12%
• Assumed ownership of Quality Assurance program as inventory doubled over 2 quarters; worked with internal and vendor management teams to identify, measure, and resolve recurring issues, reducing change and redesign tickets by 30%

Graphic Designer II / Web Content Editor

• Produced and managed content for a large community website which experienced 11 consecutive quarters of growth
• Wrote, designed and produced promotional collateral, which helped maintain a resident-to-user ratio10 - 15% above the corporate average
• Wrote, edited, designed and produced a bimonthly newsletter concurrently distributed as marketing collateral by six luxury homebuilders
• Assisted teams from other communities with copywriting and graphic design
• Tapped by corporate vice presidents to author articles for industry trade publications, contribute to company marketing campaigns, and redesign company intranet

Communications Coordinator

Find out detailed information about Grant Schauerman,  

Grant Schauerman:

Grant Schauerman

William Lyon Homes / Taylor Morrison

Lennar

CalAtlantic Homes

AT&T Advertising Solutions / YP.com

Merit Property Management

Southern California College