Director of Business Development

? Kean University, BA Communications
? Proficient in all aspects of Microsoft Office, Adobe, Google Workspace, FranConnect, Magento, Social Media
? ACE certified Group Fitness Instructor, Weight Management Specialist & Behavior Change Specialist
? Field Hockey/Lacrosse player - Kean University
? JV Field Hockey/Lacrosse Coach, Peddie School/Princeton Day School
? Boot Camp Instructor/Health Coach at young adult weight loss camp


*references available upon request.

? Developed and managed a successful B2B department including creating Field Marketing Representative roles, onboarding process, systems and KPIs
? Developed and executed Wholesale program including sales materials, systems and procedures and KPIs
? Developed and managed sales pipeline and sales team based from NJ & GA
? Nurtured 55+ sales accounts
? Responsible for planning and executing company events
? Organized food donations for first responders, hospitals and charities
? Created a national networking repository connecting high level clients, affiliates, athletes, businesses, charities, first responders and health care facilities

? Developed and managed online fitness & nutrition coaching program for members across the US
? Managed district managers and franchise location managers throughout multiple states to ensure consistency and operational excellence in accordance to company standards and policies
? Developed a programmatic training timeline for locations in pre-opening
? Oversaw operations and staff development training at 85+ MAX Challenge locations along with achievement benchmarks for membership sales
? Utilized weekly KPI reporting to coach low performing centers to meet quarterly goals
? Developed a training curriculum for new equipment
? Established quarterly statistics on 85+ MAX Challenge locations
? Established visitation cycles and conducted site visits to assess operating systems and staff compliance against company standards, policies and procedures
? Facilitated monthly regional staff/trainer workshops as well as quarterly instructor boot camp trainings and certifications
? Account management of FranConnect CRM

National Director of Fitness & Training

? Assisted the CEO in the creation and maintenance of MAX Biz - an online resource for all MAX Challenge owners, managers, and instructors
? Organizer of the annual MAX Day of Giving charity event which is held in all the currently open 70+ centers on one single day - raising $200,000 in 2017
? Planned all quarterly meetings, franchisee and instructor trainings, and kickoff events
? Planned the annual MAX Convention for members, franchisees and staff.  The event hosted specific workshops for members, franchisees and instructors.
? Responsible for social media content, promotion, and training material for the franchisees
? Created and managed the grand opening timelines for all new centers
? Developed weekly reports to the CEO, corporate team, and franchisees
? Maintained all calendars for 70+ MAX Challenge centers

Executive Leadership Support / Project Manager

? Developed and delivered new strategy for existing client growth and retention
? Increased boot camp sales 65% with creation of individualized exercise programs
? Personally trained two consecutive Biggest Loser Winners through gym contests

Personal Trainer/Group Fitness Instructor

? Direct report to VP of Sales
? Obtained bids and created proposals
? Weekly reports utilizing information gathered company wide
? Intranet Manager, keeping the system updated daily from all departments
? Created all company product demonstrations

Inside Sales Manager

Find out detailed information about Sabrina Crane, Director of Business Development in Lake Como, NJ

Sabrina Crane: Director of Business Development in Lake Como, NJ

Sabrina Crane

Eat Clean Bro Freehold NJ

THE MAX Challenge Morganville NJ

THE MAX Challenge Morganville NJ

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