Responsible for all aspects of P&L general business management across the China & Asia Pacific region, taking full ownership for retail operations, encompassing strategy, sales, marketing, and brand strategy within a £multi-million business.
Key role in establishing a new business from start-up, overseeing the opening of a retail estate of 200+ stores and shops within shops (SIS) direct & via franchise partners across China. Set-up HQ in Shanghai.
Leveraged advanced persuasive and inspirational business skills to negotiate with major department store principals, leading to the opening of new units within prestigious stores throughout China.
Day-to-day operational management and leadership of staff, HR and sales targets across key retail teams.
Achieved success in role, generating a £multi-million turnover and 8-digit profitability within just 9 months.
Key contributions and successes:
• Negotiated with customers / franchise partners on trading and payment terms, and with mall owners
• Drove Chinese-related brand development & marketing campaigns, as well as focused advertising
• Researched, evaluated and nurtured a new ecommerce partner for both B2B and B2C platforms
• Embedded procedures for all departments including sales incentives and promotional activities
• Introduced a comprehensive performance management & training initiative for staff, optimising sales

Senior Director - General Director

needing to urgently resolve issues within their supply chains.
Provided guidance on the complex issues around Chinese brand registration, required by the majority of retail stores & malls, and advised on market entry for potential new brands, including through joint ventures.
End-to-end project leadership and delivery, including project planning, scope, budgeting, resourcing & risks.
Key contributions and successes:
• Successfully resolved complex issues of importation into China with regard to import duties and tax
• Offered support and advice on the cultural aspects of doing business in China, including start-up
• Networked 3rd party organisations including legal counsel, designers, merchandisers & event teams

Source, Shanghai, China

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Nick Evans

Mid Premium Shoe Fashion Brand

American clients seeking to enter the Chinese

Southdown College