Bootstrap marketing and strategy expert for fashion
businesses specialised in connecting dots between
creative	acumen,	future   trends &  innovation
practices. I have an entrepreneurial approach and
love to take ventures from startup to scaleup.

Curated content strategy, developed business roadmaps & merchandise mix for the brand.


Optimised pricing strategies in line with the budgets and developed sales collaterals for the marketing calendars.

Lead recruitment for entry level positions across social and content verticals.

HEAD OF BUSINESS DEVELOPMENT

Assisted senior designers during the Milan Fashion Week.

Produced backstage social media content for the brand.


INDUSTRY PROJECT

BACKSTAGE ASSISTANT

Analysed new market opportunities and bottlenecks in the women's ethnic-wear market in India.


Collaborated with creative teams to address content strategy
test opportunities within creative briefs to engaged audiences across social media channels.


Developed non-obvious marketing strategies for e-commerce
launch and branding direction.

BUSINESS DEVELOPMENT

Maintained visual display standards, replenished stock,
maintained CRM transactions to ensure cross-functional
alignment and a streamlined customer experience.


Executed seasonal sales promotions and Loyalty Programs
benefits for top VIP clients & stayed updated on competitive
landscape, market trends while continuing to innovate

storytelling and brand identity.


Achieved highest ever month sales with LFL +73%.

SHOWROOM ASSISTANT

Forecasted design trends and innovations for the export house.


Worked closely with merchandisers during the product
development from commercial aspect.


Monitored production floors, price & SKUs in buyer showrooms.

MERCHANDISING INTERN

Find out detailed information about Yash Santlani,  in Milano

Yash Santlani: in Milano

Yash Santlani

ENVENTT

ENVENTT

NIRAYAM

CALVIN KLEIN INDIA

GARMENT GLAMOUR

Istituto Marangoni