Bike

Lifestyle

Outdoor

Health & Fitness

Literature

Photography

Creative stuff

Sports / exercise

Responsible for the creation and the execution of the Marketing company strategy. Developed omnichannel marketing and comms plan. Business and P&L follow-up. Presented marketing pitches to differents stakeholders. Supervising performance marketing, testing measurement and optimization across Multi-channel. Managed B2B and B2C customers. Teams in charge of Digital Marketing, Design, Content, Influencer & Ecommerce. Leading a 6 member team.

* FoodTech Industry.

MARKETING MANAGER

Managed integrated Argentina & Uruguay brand and product campaigns. Help drive the Sodimac Arg & Uy business. Marketing Budget Administration. Service and support to commercial and E-commerce area. Business and P&L follow-up. Presented marketing pitches to different stakeholders. Enhancement, manage and monitor Brand Equity results (Brand Dynamics model). Management and interrelationship with creative and media agencies. Supervising digital marketing area. Content Manager & Photography: Generated compelling storytelling ideas for digital marketing campaigns. Leading a 6 member team.


Developed and executed marketing strategies for Argentina & Uruguay market. Brand growth responsible. Service and support to commercial and E-commerce area. Enhancement and communication of private label brands. Management and interrelationship with creative and media agencies. Performance marketing, campaign targeting, testing measurement and optimization across channels: paid social, paid search, organic, SEO, referral, offline. Conducting competitor analysis by keeping up on trends and competitor moves to achieve market share metrics. Content Manager: Coordinated content creation for printed and digital publications to ensure that storytelling principles are followed. Leading a 4 member team.


MARKETING COMMs & CONTENT MANAGER

Outdoor & Furniture Category. Marketing mix management. Agreement suppliers negotiation. Handling national and international suppliers. Researched, analyzed, and monitored competitive landscape for potential opportunities. Created product positioning and messaging to ensure product success in the marketplace. 

CATEGORY MANAGEMENT

Find out detailed information about Magdalena Allende Loza,  in Mexico City, DIF

Magdalena Allende Loza: in Mexico City, DIF

Magdalena Allende Loza

CLOOD CLEVER FOODS

SODIMAC ARGENTINA & URUGUAY

SODIMAC ARGENTINA & URUGUAY

SODIMAC ARGENTINA & URUGUAY

CIENCIAS EMPRESARIALES Y SOCIALES

FOUNDACION ICBC UNIVERSITY

SAN ANDRÉS UNIVERSITY