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Head of Strategic Marketing and Brand Development

Performance-driven executive with 15+ years of experience in strategic partnerships, corporate business
development and brand strategy. Expertise includes relationship building, strategic planning, project
management and revenue analysis while overseeing high-level business processes and communications.
Possesses a successful track record of leading diverse teams and executing high-impact partnership activities
while promoting a positive culture in results-driven work environments. Adept at identifying and securing
unique large-scale commercial partnership opportunities to drive business growth and value.

•   Develop cohesive North American branding strategies post-merger.
•   Grow the InMotion global platform through customer click & collect, global returns and a universal brand identity.
•   Prospect, pitch and close new experiential or innovative retail deals to add to the retail environments and expose
customers to fresh brands and products.
•   Establish processes and collaborate with internal teams including Purchasing, Operations, Planning, Finance.
•   Manage deals through all stages of the processes from prospecting to legal documentations to launches.
•   Implement cross-category retail strategies a to increase sales and service the customer lifestyle.

•   Driving revenue growth through strategic marketing partnerships achieving 45% growth YoY.
•   Implementing promotional strategies and achievable executions to increase the sales territory by 50%.
•   Securing partnerships by cultivating executive-level relationships with global brands.
•   Leading cross-functional teams to develop, launch and implement new business trading plans.
•   Creating and implementing go-to-market strategies for buying teams.
•   Leading teams on achieving exceptional results across diverse verticals in Business Development, Consumer
Marketing, Revenue Development, Digital Marketing, and Budget Management.
•   Delivering knowledge-based skills and experience required to implement changes that increase growth.
•   Directing integration with shared services across multiple departments and functions.

Vice President of Marketing and Business Development

• Steered and Implement Business Development Strategies to successfully sell our company to global retailer, WHSmith.
• Identified new revenue streams and increased revenue by 48% in 2019 and met and exceeded target goals for 2020
(COVID-19)!
• Conceived global brand expansion, achieving our initial growth into three countries.
• Managed partnership financials, business development, and go-to-market strategy to drive customer acquisition and revenue (I.e., Apple, Belkin, B&O, Beats, Bose, mophie, GoPro, Logitech, Sony Electronics, Samsung, Thule.)
• Led cross-functional teams to negotiate complex deals and global strategic partnerships within a competitive landscape.
• Created, solicited, and executed all marketing programs for vendors' brand awareness and product launches in 130+
stores, as well as coveted exclusivities on industry-changing product releases.
• (917) 593 - 4567 | • eygold@icloud.com | • New York, NY |		LinkedIn


• Conceived and executed new brand identities through store design, direct marketing materials, merchandising, and overall brand strategy. Currently designing and implementing the eighth generation of store designs.
• Established, conceptualized, and assembled all social media, online marketing plan and interactive in-store kiosks.
• Responsible for all Corporate Communications for B2B (public relations, corporate branding, and outreach) and B2C
(conceive, build, and manage the website, online presence and social media channels).

•   Sustained executive and managerial role in the company under four different ownerships.
•   Created and implemented go-to-market strategy for new business development and account management team.
•   Managed team of 5 responsible for revenue growth, account activation, promotion executions.
•   Achieved $5M+ in annual revenue, with profitability of 250%.
•   Created and delivered a sought-after and profitable Consumer Electronics pillar Annual Summit and networking event
for all Vendor Partners and key Sales Teams.
•   Oversaw cross-departmental KPIs across the company.
•   Secured multi-year contracts with global or emerging brands including Apple, Beats, Bose.
•   Influenced key stakeholders on strategic marketing plans to generate revenue, secure partnerships, and develop
awareness campaigns.
•   Created content-driven campaigns with distribution channel partners, brand marketing teams, and agencies.
•   Negotiated numerous temporary lease deals annually with 3rd party brands for pop-up space, retail activations including
Beats InMotion and House of Marley.
•   Developed innovative retail concepts: from various tech to luggage stores: Blackberry, Briggs & Riley, Carnival InMotion,
Headphone Hub, InMotion Entertainment, Soundbalance, iStore and more.
•   Determined and secured rewarding partnerships and strategic alliances for sponsorship growth with leading brands
including Beats, Disney, Travelocity, United Airlines, Reelz Channel, VH1.

Vice President of Marketing and New Business Development

National Marketing Manager

Find out detailed information about Eden Goldberg, Head of Strategic Marketing and Brand Development in New York, NY

Eden Goldberg: Head of Strategic Marketing and Brand Development in New York, NY

Eden Goldberg

WHSmith North America

WHSmith North America

InMotion Entertainment Group, WHSmith

InMotion Entertainment Group, WHSmith

AltiTUNES Partners, LP

HMV RECORD STORES, USA, LP

School of Journalism