Sr. Salesforce Marketing Email Specialist/Marketing Cloud Developer

? 5+ years of experience as ExactTarget Engineer with a proven track record of consistently exceeding performance goals.
? Expert ability to work with creative and technical departments to conduct tests and execute programs.
? Implemented the design of standardized creative templates.
? Developed newsletter content, and creative content for banner advertisements.
? Expert in handling in most of the modules in ExactTarget such as Automation Studio, Journey Builder, Contact Builder and Triggered sends etc.
? Extensive experience with Data Extensions and SQL Queries.
? Used AMP Scripting to use data in emails from Data Extensions.
? Experience with Mobile Push notifications and SMS.
? Self-motivating and capable of handling multiple projects at the same time.
? Ability to understand business goals and translate technical and non-technical information to and from clients.

Responsibilities:

• Expertise to work on salesforce marketing cloud application and understand the requirements with business process.
• Worked on developing business and test cases to achieve exact target integration.
• Familiar with marketing cloud connect, data extensions, query writing and AMP script.
• Worked on developing podsolization and dynamic content management systems with AMP script.
• Familiar with content builder in creating emails using HTML and CSS3.
• Implemented various A/B testing strategies to achieve the final campaign.
• Experience in developing HTML code that integrates on different versions of outlook and browsers.
• Worked on automation email procedures.
• Implemented marking cloud /exact target in the large-scale enterprise level including multiple business units as well as troubleshooting and user support.
• Executed marketing campaigns in email studio, automation studio and journey builder.
• Created many Data extensions to accommodate custom scenarios. Configured and designed journey's using journey Builder.
• Created Journeys in Journey Builder for campaigns that are by the business team.
• Triggered customers on journeys based on real-time events and Created branded journeys across email, mobile, and advertising in Marketing Cloud.
• Familiarity with SQL language for writing queries for data in ExactTarget.
• Worked on various campaign management tools.
• Having experience in creating real time marketing automation process and campaign management.
• Experienced in coding and programming applications in HTML (specifically for building emails and email templates), CSS, Java Script, AmpScript.
• Created, deployed and handled daily email marketing campaigns for ecommerce clients with different complexities using tools (Mail Chimp, Litmus, Reach Mail) for sending blog post mails, one-off campaigns and exclusive offers
• Designed custom-based email campaigns using Photoshop and Dreamweaver software to increase customer base and ensured every mail is free from poor spam score.
• Tested emails before their release into production for compatibility with web browsers and email clients; ensuring all links, images, subject lines and list segments are correct, troubleshooting technical issues related to HTML templates, and other aspects of email execution (Inbox tools, and Litmus).
• Used AMP scripting to use data from Data Extensions and involved in different email campaigns.
• Prepared HTML files, including the insertion of links, images, tracking, and setup within the various platforms and developed A/B tests for subject lines, templates, images, CTAs, and email journeys.
• Performed day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time campaigns.
• Prepared data for exact target by SQL queries on the back end
• Proactively worked with teammates to improve processes and work methods for greater efficiency
• Executed best practices in email development, accessibility, and email compliance regulations
• Experienced with marketing cloud, data extensions, AMP script, query writing.
• Performed well on extracting data for various business units and analyzing the email sent report.
• Worked on email customizations using AMP script.
Environment: Marketing Cloud Integration, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports, Email Services, Security Controls, Exact Target/Marketing Cloud, Marketing.

Responsibilities:

• Creating email templates using HTML with response design.
• Worked on developing email templates using AMP script.
• Familiar with document marketing automation process, programming and procedures.
• Hands on A/B testing to constantly optimize the campaign results and improve customer response rates and strive to get client conversions.
• Worked on developing client strategy, testing and optimizing nurture plans to support client marketing initiative.
• Analyzed marketing data to develop insights, measure ROI and make recommendations on areas for optimization.
• Designing and creating HTML email templates with responsive design.
• Developed email marketing campaigns and cloud pages using AMP script.
• Experienced with various levels of campaign using journey builder.
• Utilized AMP script to create efficiencies for email marketing campaigns and Cloud Pages.
• Worked on implementing marketing cloud from scratch in wide organizations.
• Worked in multiple client management environments and with associated internal teams.
• Worked on integrating company sales cloud with marketing cloud.
• Experiences in tracking of number email clicks and open rate.
• Worked on automated data import process and file transfer upload from marketing cloud FTP.
• Represented various sales and Marketing interest's strategies participating in meeting with Salesforce stakeholder meetings
• Achieved continuous flow using target sends.
• Used AMP scripting to use data from Data Extensions and involved in different email campaigns.
• Engage with upstream data scientists to update the segmentation strategies from time to time.
• Create campaigns, perform experimentation, segmentation, outcomes, reporting, etc. in Iris to run email marketing campaigns.
• To Develop robust campaign documentation, including customer specific work instructions.
• Creating templates using html.
• Create HTML code from Photoshop files and assets.
• Created dynamic content with AMP script code according to the business requirements
• Experienced in creating workflow, record types, Validation Rules as per business requirements.
• Worked on QA process to ensure emails are rendered as insisted across all email clients and screen resolutions.
• Processed day to day email operations, building and segmenting audiences, and creating automated campaigns.
• Experienced in writing SQL query, AMP script to develop email campaigns
• Extracted reports in marketing cloud
• Worked on creating bulk operations on email communication both in internal and external audience.
• Created dashboards to present analytics to company stakeholders
• Used SQL queries and filters for segmentation.
• Created File Locations, File Transfer Activities to upload the data back to FTP server.
• Running automation schedules.
• Executed data-driven campaigns, email, mobile push, SMS.
• Worked on multiple projects as per the client requirements delivered on time.
• Created multiple journeys using journey builder.
• Developed efficient email campaigns and cloud pages using AMP script.
• Regularly Worked on weekly newsletter to drive traffic and product utilization.

Environment: Exact Target/Marketing Cloud, Marketing Cloud   Admin, Marketing Cloud   Integration, Journey Builder, Email Campaign, HTML, Java Script, Css, Triggers, Web Services, Reports, Email Services.

Salesforce Marketing Email Specialist/Email Marketing Cloud Developer

Responsibilities:
• Planned, developed and executed email campaigns and automated emails through Automation studio.
• To develop, QA, and deploy journeys using the marketing applications for email marketing and product communications.
• Create journeys and implement marketing campaigns using marketing cloud tools like Journey Builder, Email Studio, and Automation Studio.
• Reporting on email campaigns (status and outcomes) for various stakeholders. Cross-departmental collaboration on major projects and new initiatives.
• Created many Data extensions to accommodate custom scenarios. Configured and designed journey's using journey Builder.
• Used AMP scripting to use data from Data Extensions.
• Create and maintain email reporting dashboards, conduct A/B testing, and provide test results to the Marketing team to drive segmentation, delivery, and content decisions.
• Working with Marketing managers and converting their strategy into implementations using Marketing cloud & Exact Target.
• Develop different Email templates for implementation of dynamic email marketing program using AMP Script, HTML and CSS.
• Tested emails before their release into production for compatibility with web browsers and email clients; ensuring all links, images, subject lines and list segments are correct, troubleshooting technical issues related to HTML templates, and other aspects of email execution (Inbox tools, and Litmus).
• Created Journeys in Journey Builder for campaigns that are by the business team.
• Configured the Account, Business Units and data filters, created new users, assigned appropriate roles and configured security settings.

Environment: Exact Target/Marketing Cloud, Marketing Cloud   Admin, Marketing Cloud   Integration, Journey Builder, Email Campaign, HTML, Java Script, Css, Triggers, Web Services, Reports, Email Services.

Salesforce Marketing Cloud Developer

Find out detailed information about Preethi Bathula, Sr. Salesforce Marketing Email Specialist/Marketing Cloud Developer 

Preethi Bathula: Sr. Salesforce Marketing Email Specialist/Marketing Cloud Developer

Preethi Bathula

University of Las Vegas

Barkley

Nike

Texas A&M University